SCARPA names Heinz Mariacher climbing product manager
SCARPA names Heinz Mariacher as climbing line product manager
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Recruiting one of the top names in climbing-footwear design to oversee its technical climbing program, SCARPA, the worldwide leader in performance shoes and boots for mountain sports, has hired Heinz Mariacher as its climbing line manager, effective immediately.
Mariacher, widely regarded in the climbing business thanks to 20 years spent developing many highly successful climbing shoe and boot lines, will oversee SCARPA’s climbing line, starting with new SCARPA products for spring and summer 2007.
In naming Mariacher to the post, SCARPA CEO Sandro Parisotto said: â€œWith Heinz’s appointment, SCARPA’s goal is to increase its commitment to the climbing market. Climbing footwear is an integral part of our DNA, and that’s why we feel it’s necessary to concentrate greater attention and resources there.â€
Parisotto added that SCARPA is extremely enthusiastic about having Mariacher lead its climbing research and design team.
â€œHeinz doesn’t need any introduction in the climbing world: His 20-year experience in research and development of climbing shoes and boots, his intimate knowledge of the sport and, above all, his love of the mountains clearly emphasize his value and confirm our choice,â€ Parisotto said.
Mariacher has already begun working with the SCARPA climbing research and design team on the spring-summer 2007 collection.
â€œAfter starting work with SCARPA, I was amazed by the ability and speed of the work group assigned to me,â€ Mariacher said. â€œI found a very professional approach at SCARPA as well as a true love and passion for making the best climbing footwear in the world â€“ all factors that, together with my desire to take a new road in a different environment and with new companions, have contributed to a major change for me.
â€œIn a market that is more and more saturated, the real challenge is to go further than the look â€“ the aesthetic appearance,â€ he said. â€œThe challenge is to create shoes with a soul that distinguishes them for quality, performance and comfort. Climbing is evolving; it’s becoming more athletic and demanding. To overcome new, exciting limits, the shoe is by far the most important piece of equipment. For me it’s an enormous satisfaction to be able to contribute to the research and development process that I believe will make its mark in this sport in the future.â€
For more information about SCARPA, visit www.scarpa.com.
About SCARPA and SCARPA North America
Founded in 1938 in Asolo, Italy, SCARPA builds performance footwear for hiking, skiing, mountaineering, climbing, trail running and other outdoor pursuits from its headquarters in the Montebelluna region of the country. Manufacturer of the signature Terminator line of telemark skiing boots, SCARPA also makes premium hiking, trekking, trail-running and rock-climbing shoes, backcountry and alpine-touring ski boots, backpacking, mountaineering and ice-climbing boots, as well as a line of travel footwear. SCARPA is owned and operated by the Parisotto family, which has been involved with the company since 1956. In 2005, SCARPA opened a North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales and marketing in the U.S. and Canada.
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