SCARPA North America retains Base Camp Communications to oversee PR

SCARPA North America, the worldwide premium choice in footwear for performance-oriented outdoor sports, has retained Base Camp Communications to oversee its public relations and brand communications, effective immediately.

“Because of its nearly 70-year heritage in the Montebelluna district of Italy, the SCARPA name is synonimous with quality footwear for serious outdoor pursuits. As the SCARPA brand continues to grow in the U.S. after establishing its new North American headquarters six months ago, Base Camp Communications will help us broadcast and reinforce the company’s commitment to leading-edge footwear for skiers, climbers, hikers, runners and other outdoorspeople in the U.S. and Canada,” said Chris Clark, sales and marketing manager for SCARPA North America.

Base Camp Communications will work with SCARPA to develop a brand-communications campaign that builds awareness of the company’s rich heritage in boot making, boot fitting and outdoor sports, and that also highlights how SCARPA continues to lead the way in technical boot design and superior fit. The campaign also will show how SCARPA North America will be responsive to the North American market, both at the product design and at the sales and marketing levels.

“SCARPA has built a worldwide reputation for designing and producing some of the best-performing footwear available in the outdoor market. In fact, counting spouses, we already owned 12 pairs of SCARPA boots and shoes amongst the staff here at Base Camp Communications,” said Base Camp Communications’ Mike Geraci. “So it’s pretty exciting to work with a brand that we clearly already believed in.”

For more information on SCARPA, visit www.scarpa.com.

About SCARPA and SCARPA North America

Founded in 1938 in Asolo, Italy, SCARPA builds performance footwear for hiking, skiing, mountaineering, climbing, trail running and other outdoor pursuits from its headquarters in the Montebelluna region of the country. Manufacturer of the signature Terminator line of telemark skiing boots, SCARPA also makes premium hiking, trekking, trail-running and rock-climbing shoes, backcountry and alpine-touring ski boots, backpacking, mountaineering and ice-climbing boots, as well as a line of travel footwear. SCARPA is owned and operated by the Parisotto family, which has been involved with the company since 1956. In 2005, SCARPA opened a North American headquarters in Boulder, Colo., staffed and directed by veterans of the North American outdoor industry, to oversee sales and marketing in the U.S. and Canada.

About Base Camp Communications

Base Camp Communications is a public relations and brand communications firm based in Jackson, Wyo., specializing in the adventure sports and travel industries.

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