Press Releases

Schedule Released for Inaugural INDUSTRY + INTELLIGENCE Daylong Event as Part of 2015 SIA Snow Show

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has released the final seminar schedule for January 28th’s INDUSTRY + INTELLIGENCE daylong educational event; a brand-new addition to the 2015 SIA Snow Show. This opportunity gives members of the snow sports community a chance to prep for the Show with a day of free market intelligence, industry education and keynote inspiration. The newly released INDUSTRY + INTELLIGENCE seminar schedule will offer participants insight into the latest trends, consumer behavior, retail data, design/production, digital marketing, social media, and customer connection. Complementing the diverse and industry-focused list of session offerings, 2014 Paralympic Bronze Medalist Amy Purdy will offer the evening’s keynote address. The incredible optimism and energy Purdy brings to her presentation makes this a can’t-miss event. The day will begin with the highly popular Category Research Seminars, hardgoods and softgoods, presented by SIA’s Director of Research, Kelly Davis. Davis will also share the initial results of the Downhill Consumer Intelligence Project (DCIP), a groundbreaking new view into snow sports consumer behavior that will enhance participants’ understanding of the market and help them make decisions for the season and beyond. Lunch will be provided to all INDUSTRY + INTELLIGENCE attendees with keynote speaker Brad Montgomery presenting Profiting from Happiness. Montgomery makes the case for happiness as a tool for economic growth. In his interactive presentation, Montgomery teaches specific techniques designed to increase job satisfaction, which can translate directly to better performance. The detailed list of INDUSTRY + INTELLIGENCE breakout sessions include seminars on increasing sales, connecting with customers, strategic use of social media, product development and more. Highlights include the Wealthy Retailer series, which offers a free assessment at the beginning of the day and then guide retailers through various tracks that will help them improve their bottom lines and decision making; the Birds and the Bees of Production series will give production professionals strategies for brand creation and product design; and Growing Snow Sports- Attracting Today’s Time-Starved Consumer will feature a panel of influential representatives from the retailer, resort, sales rep, and supplier communities. They will host a panel representing all four areas of the industry to discuss the current climate of our industry and how to best prepare for the years ahead. A major highlight of the day is keynote speaker Amy Purdy’s presentation, The Power of Imagination. Purdy is currently a motivational speaker, and most recently appeared with Oprah Winfrey’s ‘The Life you Want’ Tour. She is also the top ranked adaptive snowboarder in the U.S., a three-time World Cup Para-Snowboard winner and 2014 Paralympic Bronze Medalist. Three days after winning a bronze medal at the 2014 Sochi Paralympics, Amy became a breakout star and an eventual runner-up of ABC’s Dancing with the Stars. In her inspiring presentation, Purdy talks about the power of imagination, and explains how our lives are not determined by what happens to us, but by the choices we make.  “Snowboarding has been a part of my life since I was a young girl,” Purdy said. “My passion for riding carried me out of my darkest days, around the world, and onto the Podium at the Paralympic Games. I’ve been coming to the SIA Snow Show since the very beginning and I know this event is packed with people who share my passion for snow sports. I’m honored to be invited to share my story and am looking forward to an amazing few days in Denver.” During INDUSTRY + INTELLIGENCE, The ASSEMBLY will also convene for its annual forum for mountain tourism industry’s stakeholders, and job seekers will flock to the annual Shmooz industry job fair, hosted by SIA and To wrap it all up, the All-Industry Nite will feature several industry-only parties and events throughout downtown Denver. INDUSTRY + INTELLIGENCE is open to all Snow Show attendees, included in their badge registration. Daytime/evening events and seminar planning will continue with additional information and updates can be found at the INDUSTRY + INTELLIGENCE section of the Snow Show website at Follow SIA on Instagram, Facebook and join the conversation about INDUSTRY + INTELLIGENCE on Twitter using #SIA15intel.