Press Releases

Scott McDonald Joins Somnio as Sales and Marketing Manager UK

Somnio, the leader in the design and manufacturing of custom-fit footwear, and biomechanics analysis, proudly announced today that Scott McDonald will be joining them as the new Sales and Marketing Manager in the UK.

“With McDonald comes 20 years of experience in the sports trade,” said Sean Sullivan founder and president of Somnio. “We are thrilled to have such a passionate runner, who knows all sides of the sports industry in detail join our expanding Somnio Global Team.”

Moving to the UK in 1997, Mcdonald, the 2:22h marathon and 1:04h half marathon runner, brought his sales competence to good effect at Runner’s Need, London, where he quickly became shop manager and developed good relations in the British sports market. As a representative for Saucony UK and later for View From, Scott McDonald further expanded his presence in the UK sports market, being in constant contact with key accounts in Central London and throughout South England, and assisting retailers at major events from the London Marathon Expo to the Great North Run. In 2002, McDonald started his own sports agency with Brooks Footwear and Apparel UK and Sugoi Performance Apparel, and built up both brands slowly and carefully in Great Britain.

“Having been away from footwear for one and a half years I am delighted to take on this new role with Somnio,” said Scott McDonald. “I share the same passion and drive for running that Somnio does, and am excited to grow with the company.”

Somnio is distributed in over 20 countries all over the world, from Asia to Europe, and has offices in Santa Cruz, California as well as Wetzikon, Switzerland.

Scott McDonald can be contacted at:
Mobile:+44 7734 206702 (mobile)

Launched in the summer of 2009, Somnio shoes feature an adjustable component system that creates a custom-fit to match a runner’s unique biomechanics. Developed at the prestigious Boulder Center for Sports Medicine, Somnio shoes can adapt to (or correct) the particular alignment, arch and cushioning needs of each runner’s foot. Somnio also provides educational classes on biomechanics and injury and it’s own proprietary in store video gait analysis systems. Learn more at