Scream Agency Speaks on the Business of Being Good: CSR Branding Mini Session at SIA’s Snow Show
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DENVER (January 17, 2017) — Scream Agency, a full-service advertising, public relations and Corporate Social Responsibility (CSR) storytelling shop located in Downtown Denver, announced today that the agency will be presenting on The Business of Being Good: CSR Branding Best Practices for Snow Sports at SIA’s Snow Show on Friday, January 27th at noon.
Celebrating 20 years in business, Scream Agency, certified in the CSR profession, brings a new area of expertise to the show floor with their focus on creating real change and empowering businesses to take the steps toward being better for the world.
The mini session will explore how to build and develop a CSR program for brands, including best practices and examples of those leading the efforts in the snow sports industry. Though CSR is not a new term, it is rapidly becoming a priority for millennials who are using their purchasing power on brands that they feel align with their social values. According to Entrepreneur, 85 percent of millennials correlate their purchasing decisions and their willingness to recommend a brand based on the social good a company is making.
The mini session will take place at Industry + Intelligence Live (booth #470) at noon on Friday, January 27th, and is open to all SIA attendees.
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About Scream Agency
Scream Agency, LLC, was founded in 1997 as a full-service advertising and public relations agency that specializes in outdoor recreational, retail, travel and tourism, business-to-business and high-tech clients. Scream’s capabilities include advertising, public relations, social media, corporate social responsibility consulting, Web/digital, direct and strategic marketing. For more information or to contact Scream Agency, please visit http://screamagency.com