Sealskinz Taps Treehouse Communications as Public Relations Agency of Record
Developed by athletes and proven in extreme environments around the world for over 20 years, Sealskinz appeals to a wide range of users from outdoor enthusiasts and endurance athletes to trade workers and military personnel.
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KING’S LYNN, ENGLAND — (Oct. 15, 2019) — Sealskinz, a British brand specializing in technical outdoor accessories, enlists Treehouse Communications as the brand’s public relations agency of record. Treehouse will work to strengthen Sealskinz’s position in the U.S. market through an integrated approach to traditional public relations and digital marketing strategies.
Developed by athletes and proven in extreme environments around the world for over 20 years, Sealskinz appeals to a wide range of users from outdoor enthusiasts and endurance athletes to trade workers and military personnel. “We are thrilled to share this brand with the outdoor community and tap new markets,” said Theresa Blake Graven, founder of Treehouse Communications. “Their team has a proven track record for innovating new designs and technologies that empower people to embrace the outdoors, regardless of the weather or activity.”
In 1996 Sealskinz created the world’s first waterproof technical outdoor socks, designed to defy Great Britain’s notorious weather. Hats and gloves soon followed using the brand’s patented three-layer technology for fully weatherproof performance.Today Sealskinz remains at the forefront of technical outdoor accessories with new product innovations for comfort and protection in all conditions. New products include waterproof heated gloves and accessories with integrated LED lighting and stealth reflectivity for nighttime visibility. The brand continues to manufacture and test all of its original waterproof knitted products by hand in the United Kingdom.
“As we continue to expand in the U.S. market, we need a partner to make meaningful connections within outdoor and broader consumer markets,” said Gary Wohlfeill, Vice President of Global Marketing with Sealskinz. “Treehouse has the experience and authenticity to tell our story and raise brand awareness beyond our core markets.”
Building upon Sealskinz’s strong momentum in the U.S., Treehouse will work to further the brand’s authentic story, technical product innovation and value proposition to media and key influencers. In addition to traditional media relations, Treehouse will manage social media marketing and athlete ambassadors.
Sealskinz technical outdoor accessories are widely available at specialty retailers throughout North America, including REI, Bass Pro, Scheels and West Marine. Retailers and sales reps can view the brand’s Fall 2020 line of new products at the upcoming Outdoor + Snow Show in Denver, CO January 29 – 31, 2020.
Please contact National Sales Manager Mike Fitzgerald (mikefitzgerald@sealskinz.com) for retailer inquiries in the U.S., or Theresa Graven (theresa@treehousepr.com) for press inquiries. Visit sealskinzusa.com for more info.
About Sealskinz, Ltd.
A pioneer in technical outdoor protection since 1996, Sealskinz is a British brand specializing in fully waterproof, windproof and breathable accessories. Sold in over 40 countries worldwide, the brand is recognized for delivering solutions that protect and regulate the extremities, the most vulnerable parts of the body. Proven by top athletes in the world’s most extreme environments, Sealskinz empowers people to perform comfortably and enjoy the outdoors in all conditions, with purposeful designs for a wide range of applications. Designed and crafted in Great Britain, Sealskinz makes all of its original waterproof knitted products by hand to ensure the highest quality and performance, backed by a lifetime guarantee. For more information, please visit sealskinzusa.com.
About Treehouse Communications, Inc.
Established in 2011, Treehouse specializes in public relations and digital mediums to connect with key influencers in the outdoor world. With four decades of experience working and playing in the outdoor, snowsports and travel industries, Treehouse has a proven track record for delivering energizing and profitable strategies to engage target audiences for a wide range of brands. Visit www.treehousepr.com for more info.
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