Second Batch of Patagonia's Coveted Encapsil ™ Down Belay Parka Available September 9
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Parka is 100% Independently Baffled and Differentially Cut, and Insulated With Patagonia’s Encapsil™ Down – A Proprietary, Plasma-Treated, Water-Repellent Down With Unprecedented Fill-Power of 1000.
VENTURA, Calif. (September 5, 2013) — Patagonia Inc., the outdoor apparel company, today announces a second batch of Encapsil Down Belay Parkas for sale online and at Patagonia’s Boulder and NYC Meatpacking retail store locations, available on September 9, 2013.
Available in special edition quantities with numbered labels inside each parka, the Encapsil Down Belay Parka is an extraordinary work of design and engineering. A first of its kind, this parka is 100% independently baffled and differentially cut without a single shortcut or “cheat” where a seam has been sewn through, resulting in a cold spot. Weighing 18 ounces (510 grams) and insulated with Patagonia’s proprietary, plasma-treated, water-repellent Encapsil 1000-fill-power down, the belay parka is unparalleled in warmth for its weight, designed for alpinists to take into the worst of conditions.
“The first batch of Encapsil Belay Parkas sold out globally within a few days,” notes Jenna Johnson, Patagonia alpine business unit director, “If you didn’t get your hands on one in the first round, now is your chance. Production has been limited due to the parka’s complicated nature, but winter is right around the corner and you’ll want the parka with you on any type of cold missions your gearing up for.”
Encapsil patented technology uses a safe silicone-based chemistry that is free of fluorocarbons. Patagonia’s down is sent through a proprietary machine and agitated with low-level radio frequency waves until the surface of the down’s molecular structure begins to shift. A tiny amount of siloxane is then deposited onto each plumule of down, adhering to its changed molecular structure in a virtually permanent way. The result is down that is hydrophobic, stronger and loftier by 25%.
“Cerro Tore is arguably the most beautiful spire in the world. Being a small person, I get cold as soon as I stop moving and have been reluctant to climb it,” notes Kate Rutherford, Patagonia alpine ambassador, “With the advent of the Encapsil Belay Parka combined with brilliant conditions on Cerro Tore’s West face, I no longer had an excuse. The parka was perfect jacket up there – virtually weightless and so warm.”
Patagonia, Inc., based in Ventura, California, is a leading designer and retailer of core outdoor, alpine, fly fishing, snow, surf and sport-related apparel, equipment, footwear and accessories. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $55 million in grants and in-kind donations to date. Incorporating environmental responsibility into product development, the company has, since 1996, used only organically grown cotton in its clothing line. The company’s entire product line is recyclable through its Common Threads Partnership. The Footprint Chronicles® at patagonia.com explores the company’s environmental and social footprint.
Jess Clayton, 805-667-4755, firstname.lastname@example.org