SEEKING PURA VIDA: THE TRAVELER’S EVOLVING PERSPECTIVE ON SUSTAINABILITY TO BE PRESENTED AT THE WORLD TRAVEL MARKET
MercuryCSC to present The 2013 Traveler Perspectives on Destinations and Sustainability, sponsored by the Sustainable Destination Leadership Network and Sustainable Travel International.
FOR IMMEDIATE RELEASE
BOZEMAN, Mont. — November 5, 2013 — If a commitment to sustainability is no longer a distinguishing characteristic in tourism, what is? Through a partnership with the Sustainable Destination Leadership Network (SDLN), MercuryCSC will present their findings, The 2013 Traveler Perspectives on Destinations and Sustainability, at the World Travel Market in London on November 5, 2013 at 5:00 p.m.
In today’s world, sustainability has become a global commodity. MercuryCSC and the SDLN will share results from a recent qualitative and quantitative study that explores the consumer perspective on sustainable travel and the role destinations play in that experience.
“While destinations and suppliers identify themselves with sustainable practices, consumers desire a deeper commitment,” noted Maclaren Latta, Vice President of Consumer Insights at MercuryCSC. “Costa Rica’s pura vida model still resonates with these travelers. This group of consumers, termed Geotravelers by National Geographic, values the historic, cultural and environmental authenticity of the places they visit. A destination committed to sustainability can provide them with the experiences they seek.”
MercuryCSC’s insight report will provide the SDLN with a springboard for discussion. The SDLN is a community of tourism authorities united in the progression of sustainable destination management. Founding members, Innovation Norway, Mt. Huangshan Administrative Committee (China), St. Kitts & Nevis, Travel Oregon (USA) and Travel Portland (USA), are actively engaged in transforming the travel industry by fostering sustainable tourism at the destination level.
“The SDLN is the first global collaboration of its kind,” said Jeremy Sampson, Senior Director at Sustainable Travel International (STI), “and the time is right for the industry to work together to ensure that the destinations we love survive and thrive for the long run.”
ABOUT THE SUSTAINABLE DESTINATION LEADERSHIP NETWORK
The Sustainable Destination Leadership Network is the first global collaboration of its kind. The network is designed to facilitate peer learning and information exchange. Participants also work together to tackle salient challenges and embed sustainability into their policies, strategies, day-to-day management and marketing.
ABOUT SUSTAINABLE TRAVEL INTERNATIONAL
Sustainable Travel International is a non-profit organization with a purpose. STI has collaborated with destinations, businesses and travelers to implement innovative sustainable tourism development and conservation solutions since 2002. They combine the mission and transparency of a non-profit NGO with the business acumen and expertise of the private sector, ensuring that partners achieve their desired results and receive a strong return on investment.
MercuryCSC is an award-winning integrated communications agency based in Bozeman, Mont. As a leading voice in the tourism industry, MercuryCSC successfully connects brands and destinations with people who value authentic places and immersive experiences — the Geotraveler. In collaboration with STI, Mercury’s proprietary research provides the SDLN with the knowledge and tools to enhance sustainable tourism practices and global outcomes overtime.