Verde to elevate brand awareness for expanding Selk’bag collection.
Solana Beach, Calif. (December 9, 2014) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is retaining Verde Brand Communications as its agency of record going forward. Verde will increase visibility and engagement of Selk’bag USA and the category of products that it is pioneering in multiple markets, with an integrated brand communications strategy focused on the outdoor and active lifestyle markets.
Selk’bag’s name is derived from the Selk’nam, an indigenous people who lived in Chile’s austral extreme in the late 19th century. The evolution of the Selk’bag began in Santiago, Chile, when Rodrigo Alonso created the Selk’bag Sleepwear System in 2006.
Selk’bag USA offers a completely unique approach to wearable, cold-weather garments, and a practical solution for anyone aspiring to stay warm and comfortable while also being mobile. The Selk’bag collection comprises Kids, Lite, Marvel, Original and Patagon, all of which offer a fun, comfortable experience built for the outdoors.
“Verde is a natural partner for Selk’bag USA as we expand our direction and product offerings to further define our brand,” said Philip Benson, President of Selk’bag USA. “The early and growing interest in our product has been astounding and we are excited to work with Verde’s experienced team and integrated brand communications approach to help us develop and expand our strong customer base.”
Verde will kick off its support for Selk’bag USA with an integrated communications program, including public relations, content development, digital media and new customer acquisition strategies, all tailored to strengthen the Selk’bag product collection and brand visibility. The Selk product range continues to grow, which enables Verde to better highlight the brand’s mantra “Fun, Friends, Family” while demonstrating Selk’bag’s multi-functional uses.
“The team at Selk’bag has done amazing work in creating an incredibly unique product that’s established brand new category of hybrid gear/apparel,” said Kristin Carpenter-Ogden, Founder and CEO of Verde. “Verde collectively looks forward to continuing the momentum for Selk’bag as it continues to cultivate a rabidly enamored fan base comprised of multiple generations of adopters.”
About Selk’bag USA, Inc.
Selk’bag USA, Inc. is a subsidiary of Musuchouse Ltda. of Santiago, Chile, a certified B-Corporation. Formed in 2013, Selk’bag USA, Inc. is the exclusive source for Selk’bag® brand products in North America. The Selk’bag®, named for the lost Selk’nam natives of Tierra del Fuego, Chile, continues to be the most innovative Sleepwear System available today. More information including a download of our latest catalog is available on the Selk’bag® website at www.selkbagusa.com or through our worldwide website at www.selkbagworld.com.
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde Brand Communications is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, cycling, action sports, snowsports, active lifestyle, consumer electronics and travel markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit: http://www.verdepr.com