September OIA Outdoor University® Sessions Start Tuesday, Sept. 11
Outdoor Industry Association® (OIA) kicks off its September Outdoor University® sessions tomorrow, focusing on sales trends, new retail realities, multicultural marketing, e-commerce strategies, hiring tips, retirement plans and digital marketing.
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Media contact:
Avery Stonich
Outdoor Industry Association
303.327.3511
astonich@outdoorindustry.org
Outdoor Industry Association® September Outdoor University® Sessions Start Tomorrow
Webinars are free for OIA members
Boulder, Colo., Sept. 10, 2012 — Outdoor Industry Association® (OIA) kicks off its September Outdoor University® sessions tomorrow, with a diverse line-up of webinars, focusing on sales trends, new retail realities, multicultural marketing, e-commerce strategies, hiring tips, retirement plans and digital marketing. Outdoor University webinars are free to all employees of OIA member companies. Non-members can access webinars for a nominal per-session fee.
Outdoor University is OIA’s education platform, which delivers a robust curriculum of professional development seminars each month. Outdoor University® workshops and online sessions break down complex challenges and issues specific to outdoor industry businesses. Led by industry experts and business influencers, they offer outstanding opportunities to learn about current business trends and pick up tips for how to be more profitable.
The following webinars are being presented in September.
September 11, 2:00 pm MDT: OIA Quarterly Update on Trends and What They Mean to You: Q3 2012
Presented by David Mudd, OIA’s business intelligence manager
Don’t miss this quarterly update on the consumer, market and outdoor industry trends that impact your business. During this fast-paced 30-minute session, David Mudd, OIA’s business intelligence manager, will discuss the trends, issues and insights that need to be on your radar.
September 12, 10:00 am MDT: Are You Ready for the Reset? Three Revelations That Will Rock Your Retail Reality
Presented by Carol Spieckerman, president and CEO of newmarketbuilders
Market share grabs. Category jumping. Channel surfing. There is a game-changing transformation happening in retail right now, and it’s rendering traditional strategies obsolete. Join us for this live update to the popular Outdoor Retailer Summer Market session.
September 13, 10:00 am MDT: Seeing the Opportunity in Multicultural Marketing: Reaching Black Consumers in the U.S.
Presented by Cynthia Perkins-Roberts of the Cabletelevision Advertising Bureau
Learn some of the demographic, psychographic, cultural and socio-economic insights that help enable marketers to tap into this $1.038 trillion and growing market.
September 18, 2:00 pm MDT: E-Commerce Boot Camp: Pump Up Your Business in 60 Minutes
Presented by Matt Winn, Social Media Manager at Volusion
Start selling online, or expand your existing online business with e-commerce essentials, best practices in designing and branding your website, how to reach and retain customers and how to affordably accept payments online.
September 19, 10:00 am MDT: Churn Ka-Ching! How to Avoid the High Cost of Employee Turnover
Presented by Enrique Washington of Generator Group
Especially in outdoor companies, cultural fit is key. This session will help managers and supervisors plan the new-hire onboarding and socialization process that works for their organization.
September 20, 10:00 am MDT: Creating a Best-Practices Retirement Plan for Small-Mid Size Businesses
Presented by David Gratke of Gratke Wealth, LLC
Learn what is required to start and succeed at creating a retirement plan, including time and cost commitments, what parties are involved in retirement plans, what their duties are, and how investor behavior plays a part in making good investment decisions.
September 26, 10:00 am MDT: 5 Key Tactics for Driving Website Traffic that Your Competitors Don’t Want You to Know! 

Presented by Dan Smink of C1-Partners
Learn strategies for engaging customers and driving website visits with the help of innovative digital marketing techniques.
Register for an Outdoor University webinar at outdoorindustry.org/ou.
About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives, and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to outdoorindustry.org or call 303.444.3353.
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