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SewSporty Acquires Stonewear from Great Trango Holdings, Inc.
Acquisition strengthens athletic apparel manufacturer’s performance lifestyle portfolio
Louisville, Colo. — (December 22, 2016) –SewSporty, a US-based athletic apparel manufacturer, acquires Stonewear from Great Trango Holdings, Inc. Stonewear’s premium USA-made performance lifestyle apparel delivers stylish, functional designs that meet the demands of today’s active female consumer. The brand offers a full range of fitness and lifestyle apparel for hiking, rock climbing, yoga, running, travel, and every day wear.
SewSporty manufactures high quality traditional and technical sportswear with roots in rowing, cycling, running and yoga since 1987. The completed transaction expands the privately held athletic apparel manufacturer’s presence in the women’s performance lifestyle category. Consumer spending on apparel continues to show a steady incline primarily driven by the athleisurewear trend and changing preferences of women. More women are blending fitness into their daily lives, and motivated by authentic brands and products that perceive a healthy lifestyle.
“Stonewear has established strong market share and we believe the brand has potential to further maximize results with a dedicated manufacturing partner,” says Michael Gilstrap, president and CEO with SewSporty. “It’s a natural fit given the capacity of our facility in Vista, Calif., which enables Stonewear to continue manufacturing in the USA.”
Stonewear was founded in 1996 in Boulder, Colo., and was acquired by Great Trango Holdings, Inc., a family of privately held climbing brands, in 2001. “Activewear is a complex market with numerous players,” adds Chris Klinke, president of GTHI. “Stonewear requires a dedicated apparel manufacturer to take the brand to the next level, and given our history working together on the manufacturing side, we are confident SewSporty is the best choice.”
Colorado-based Stonewear designs premium US-made performance and lifestyle apparel for confident, athletic women who climb, run, hike, bike, lift and stretch. With roots steeped in the climbing and active outdoors markets since 1996, Stonewear’s mission is to empower women with clothing that makes them feel comfortable, look beautiful and inspired to push themselves. Every woman who pulls on a Stonewear top, pants, dress, or skirt looks great, feels formidable, and is ready for whatever the day may bring. Please visit www.stoneweardesigns.com for more information.
SewSporty manufactures custom grew gear, rowing and athletic apparel proudly made in California since 1987. Backed by an unlimited lifetime guarantee, SewSporty apparel is designed to endure the rigors of training and harsh elements while remaining comfortable, tough and dependable. For more information, visit www.sewsporty.com.