SGMA Markets National Fitness/ Health Studies
Healthy lifestyles, weight loss, health club memberships, and physical fitness. Those issues and many others are addressed in three recently completed studies – Health Club Trend Report, Obesity-Weight Control Trend Report, and Trends in U.S.
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WASHINGTON, D.C. – August 4, 2006 – Healthy lifestyles, weight loss, health club memberships, and physical fitness. Those issues and many others are addressed in three recently completed studies – Health Club Trend Report (2006 edition), Obesity-Weight Control Trend Report (2006 edition), and Trends in U.S. Physical Fitness Behavior (2006 edition). Each study was produced by American Sports Data, Inc. and is being distributed by the Sporting Goods Manufacturers Association (SGMA).
Listed below is a short description of each report.
Health Club Trend Report (2006 edition)
Based on national consumer surveys conducted in January of every year from 1988 to the present, this American Sports Data, Inc. report tracks and analyzes health club membership by demographics, frequency of attendance, activity participation, competitive facility patronage (YMCAs, corporate facilities, universities, military, in-home exercise, etc.) and membership fees.
New, expanded report includes: market share analysis (commercial clubs/non-profits/miscellaneous for-profits); share of universe (health club exercise as % of total U.S. fitness participation); rehab/therapy component of health club market; tenure analysis; personal trainer usage.
To purchase this report (from www.sgma.com), the non-member price is $575; the SGMA associate member price is $535; and the SGMA full member price is $495.
Obesity-Weight Control Trend Report (2006 edition)
Inspired by today’s most compelling public health crisis — our national obesity epidemic — this comprehensive but user-friendly report will annually track American bodyweight, body mass index, weight loss behavior, specific weight loss methods (dieting, pills, home exercise, health clubs, etc.), and the success of various weight loss strategies. All research data are analyzed by demographics (including children), geography, fitness activity, sports participation, health club usage, weight loss behavior, and degree of success.
To purchase this report (from www.sgma.com), the non-member price is $450; the SGMA associate member price is $485; and the SGMA full member price is $445.
Trends in U.S. Physical Fitness Behavior (2006 edition)
Based on primary survey research spanning more than a decade, this report gives a complex answer to the simple question, “Is there a fitness boom?” This study covers an unprecedented 29 fitness activities that range from aerobics to running to group cycling to treadmills to weight training to yoga to aquatic exercise to Pilates training. The research introduces the aggregate concept of Gross National Sport/Fitness Product and then features new segmentations of physical fitness behavior by Macro-Trends (strength, cardio, cross-training); Sub-Trends (indoor and outdoor cardio); Exercise Venue (health clubs, home exercise, outdoors exercise); Micro-Trends (spinning, home video exercise, elliptical trainers). This comprehensive and user-friendly repot tracks demographics of general fitness activities and equipment-based trends.
To purchase this report (from www.sgma.com), the non-member price is $375; the SGMA associate member price is $350; and the SGMA full member price is $325.
The Sporting Goods Manufacturers Association, owner of the Sports Research Partnership, is the global business trade association of manufacturers, retailers, and marketers in the sports products industry. SGMA enhances industry vitality and fosters sports, fitness, and active lifestyle participation. More information about SGMA can be found at www.SGMA.com.
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