SGMA Spring Market Trade Show Advances To Center Stage

WASHINGTON, DC. – October 31, 2007 – SGMA Spring Market will be the center of the sporting goods industry next June with early commitments from industry leaders and scores of top brands ranging from New Balance and Under Armour to K2, Asics and Everlast. SGMA Spring Market launches June 11-13, 2007 at the Sands Expo and Convention Center in Las Vegas, NV.

Along with many of the industry’s most influential brands, some of the sporting goods industry groups, associations, and media organizations that are early adopters of the event include:

•Formula4Media, LLC: Formula4Media, publishers of SGI The Magazine, Team Intelligence and Footwear Intelligence, has signed on as a media sponsor for SGMA Spring Market. Formula4Media will also be responsible for the production of the Official SGMA Spring Market Show Guide, including all advertising sales.
•National Operating Committee on Standards for Athletic Equipment (NOCSAE): NOCSAE will meet at SGMA Spring Market in Las Vegas to discuss changes to safety standards in athletic equipment.
•Play Ball USA: This non-profit organization developed to increase participation in community baseball and softball programs will meet in Las Vegas at SGMA Spring Market.
•Sporting Goods Agents Association (SGAA): SGAA will host its annual meeting at SGMA Spring Market.
•SportsOneSource: SportsOneSource, LLC, publishers of Sporting Goods Business, Sporting Goods Dealer, Sports Market Update, and many other online and print media properties, has signed on as a media sponsor for SGMA Spring Market, and will also present a specialty retailer running conference at the event.
•Team Athletic Goods, Inc. (TAG): TAG will incorporate its annual summer buying event into SGMA Spring Market, as well as its National Sales Training Seminar, attracting more than 400 team dealer owners, buyers, and sales representatives.
•World Federation of the Sporting Goods Industry (WFSGI): WFSGI members will be on hand for a meeting in Las Vegas during SGMA Spring Market.

“We think it’s vital that the industry have an opportunity to gather, seek out ways to make improvements and highlight the latest innovations,” said Mark Sullivan, president and editorial director of Formula4Media, LLC. “We’re very excited about working with SGMA to make this the premier event for the sporting goods industry.”

“Historically, SGMA has served the role as a facilitator within the sporting goods industry,” said SGMA President Tom Cove. “To date, we are delighted to see such a wide variety of interests in the industry utilizing SGMA Spring Market as a meeting destination.”

For regular updates about the event including an updated exhibitor list, conference topics, news and special events, please visit www.sgmamarkets.com.

About SGMA Spring Market
SGMA Spring Market is a focused sporting goods industry event showcasing full lines of footwear, performance apparel, equipment and accessories for fitness, running, spring team sports and licensed products. SGMA Spring Market brings together the industry’s leading brands, specialty, independent and trendsetting retailers, and team dealers—all under one roof. The event also provides sporting goods industry professionals with in-depth educational training. SGMA Spring Market is presented by the Sporting Goods Manufacturers Association (SGMA), and is managed and produced by Universal Event Management. For more information on the event, please visit www.sgmamarkets.com.