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shār is a finalist!

Austin, TX –Spotlight please. shār (say it like care, fair, dare. oh, and bear), a sustainably minded and innovative trail mix company, has been named a 2021 Good Food Award Finalist out of almost 2,000 entries from 45 states. The September Blind Tasting category winners have met the highest standards of achievement with meticulously sourced, high-quality ingredients that have been thoughtfully produced.


Featuring nine incredible ingredients from organic small family farms, shār met (and most likely exceeded) the Good Food Award standards with a balanced objective of local, organic, and highest- quality; with supply chain transparency, free of artificial ingredients; GMO free; and by transforming an agricultural product into a value-added snack grown without the use of synthetic herbicides, pesticide, fungicides or fertilizers. As well, shār is made by a crafter who is an upstanding member of the Good Food community, committed to equity, inclusion and justice in all levels of his business.

“On top of being 100% Organic, Paleo, Vegan, Gluten-Free, and non-GMO, shār is more than a delicious healthy snack.” shār Founder & CEO Peter Rushford continues, “We run with as light a footprint as possible, showing love for our planet by moving away from single-use-headed-for-the- landfill packaging. Our shār tube is plastic free and refillable for up to a year.”

Founded in 2018, shār is a farm-to-table snack food company headquartered in Austin, TX. Making premium healthy snacks using curated recipes and responsibly sourced organic ingredients. shār carries a passion to support active lifestyles with healthy ethical snacking. Using an ‘earth-first’ commitment to sustainability, shār commits financial support to The Conservation Alliance, 1% for the Planet and is a member of Climate Neutral. shār is a leader in reusable compostable snack packaging. More, including holiday gifts:

The only national initiative to recognize independent businesses and essential workers making food and drink that is “good” in every way, the 11th annual Good Food Awards will be held virtually January 22, 2021.

The Good Food Foundation exists to celebrate, connect, empower and leverage the passionate and engaged, yet often overlooked, players in the food system who are driving towards tasty, authentic and responsible food in order to humanize and reform our American food culture. Through five key programs – Awards, Guild, Alliance, Mercantile and Fund– we build widespread support for the growers, ranchers, makers and merchants stubbornly swimming upstream to create and share the kind of food we all want to eat: tasty, authentic and responsible. More:


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