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Press Releases

shār snacks named an Outdoor Retail Design & Innovations Award Finalist!

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shār (say it like care, fair, dare. oh, and bear), impossibly good trail mix lands a finalist spot in the 2021 Outdoor Retailer Design & Innovation Awards. What a coo to stand out not only for their perfect calibration of taste, texture, and nutrition, but for the sustainability of their mother earth loving shār-tube.

Almost 200 entrants were evaluated on design, functionality and cultural impact. “Finalists demonstrated there are solutions to challenges, and that through their ingenuity and determination, we can create a better, more accessible outdoor experience,” said Outdoor Retailer senior vice president and show director Marisa Nicholson.


In an antique wooden bowl on his kitchen counter, shār founder and CEO Peter Rushford took his time perfecting the mix, landing on nine incredible ingredients responsibly sourced from small organic family farms. This truly unique recipe has no preservatives, stabilizers, or sweeteners of any kind – just clean 100% organic ingredients grown the way nature intended.

It had to be ethical too. With a mission to help our planet by moving away from single-use-headed-for-the-landfill packaging, their earth-first, plastic free shār-tube was created. Made from paper, it’s recyclable & biodegradable . More importantly, it is one of the very first snacks in a refillable format. Peter has been using his for 14 months and counting. Shār’s plastic free compostable 1lb and 2.5lb eco-bags make for easy refilling. It’s what Peter calls “sustainable snacking – Eat. Refill. Repeat.” The handy design meets the shār goal to create packaging that is “useful, intuitive and sustainable” – it fits nicely in your backpack side pocket, car cup holder, and on your desk working from home.

Found on the shelves of select REI locations, Erewhon Market, & Whole Foods, as well as Outdoor independents nation-wide, every handful of shār is a big vote for the planet and future generations as they donate 20% of net profits to The Conservation Alliance and are members of 1% for the Planet and Climate Neutral.

Winners will be announced on Thursday, January 21, 2021 at 6 p.m. EST/ 3 p.m. PT, in an online ceremony during Outdoor Retailer Winter Summit Days. In the meantime, you can find all Finalists on the Innovation Gallery at Winter Online beginning Jan. 6th.

About shār snacks

Founded in 2018, shār is a farm-to-table snack food company headquartered in Austin, TX. Making premium healthy snacks using curated recipes and responsibly sourced organic ingredients, shār carries a passion to support active lifestyles with healthy ethical snacking. Using an ‘earth-first’ commitment to sustainability, shār donates 20% of its net profits to The Conservation Alliance and is also a member of 1% for the Planet and Climate Neutral. shār is a leader in reusable compostable snack packaging. More, including holiday gift packages:

About Outdoor Retailer

Outdoor Retailer, the largest U.S. trade show and premier business event for the outdoor industry, brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through trade shows, Outdoor Retailer Magazine, product demo events, media events and web-based business solutions. The Outdoor Retailer trade shows are the premier outdoor industry events for North America, providing platforms for critical face-to-face business initiatives, line previews, innovations, launches, networking and retailer education. More