Press Releases

Shawn Neville Named CEO of Boa Technology

DENVER, COLO. – June 1, 2017

Boa Technology Inc. is pleased to announce the appointment of Shawn Neville to the position of Chief Executive Officer, effective immediately. Boa, a global leader in revolutionizing fit, welcomes Neville and his extensive experience in global executive leadership within the footwear and apparel industries.


Neville joins Boa following his role as CEO and Chairman of Aerosoles Group, a leading global footwear company, and remains an active board member of Zildjian Percussion. He began his career at Procter & Gamble and VISA USA after graduating with honors from the University of Denver. His career path turned to the footwear industry when Neville joined Reebok International in the early 90’s, where he served as VP of USA Marketing, GM of Reebok France & European Operations, and SVP & GM of Reebok North America. Shawn joined Footaction USA as CEO and President in 1998, and led Keds Corp. as President from 2004-2008, which was recognized as the Global Footwear Marketer of the Year in 2006. Shawn also led the successful acquisition of Saucony during his tenure at Footaction USA. In 2009, Neville joined Avery Dennison as President of its $1.6 billion global Retail and Information Solutions Group, which primarily serves the global footwear and apparel industry.

“I am very fortunate to be joining Boa at this exciting time in its history. I am very impressed with Boa’s deep commitment to creating high quality innovative solutions that improve the fit and performance of our brand partner’s products, and I look forward to our next chapter as we invest further in innovation, our brand partnerships, and the Boa brand and team,” said Neville.

“I am confident that with Shawn’s successful track record and passion for innovation, brand building, team building, and this industry, the next chapter of Boa will be even stronger,” said Gary Hammerslag, Founder and Chairman of the Board of Boa Technology. “From our humble beginnings in 2001, when we created a breakthrough closure system for snowboard boots, Boa now works with over 300 premier brand partners around the world that have created products with over 80 million Boa dials, improving how consumers experience fit and performance. And we have only just begun!”

Outside of the office, Neville enjoys spending time with family and friends, supporting non-profit organizations in education, mentoring, the arts, and the environment, as well as experiencing Boa when in the mountains, on his bike, or on the golf course.

The search was led by Ventura Partners, based in Beverly Hills, CA.