Sherpa Adventure Gear announces the appointment of Andy Welling as the brand’s newest member of its executive team. Welling will have a key role in executing the commercial strategy while being the primary interface between the brand and the sales force. Welling will also lead the effort to further build the brand within the outdoor industry and work directly with the marketing and product teams.
With a strong background in the outdoor apparel category Welling will use his established relationships with well-known retailers to move the brand forward. Welling is a long-time veteran of the outdoor apparel industry, having spent more than 25 years working with brands such as Kelty, The North Face, Patagonia and Marmot. During his tenure he garnered amazing results through focus on growing key strategic accounts and managing sales teams.
“We are beyond thrilled to have the experience and expertise that Andy brings with him to Sherpa,” says Tsedo Sherpa-Ednalino chief operating officer of Sherpa Adventure Gear. “Andy will be a key player to continue the upward trajectory of the Sherpa brand here in North America and we couldn’t be more excited to welcome him to the family.”
”Joining Sherpa is an exciting next step in my career,” notes Welling. “The story and vision behind the brand is unique and intriguing and the exceptional product line directly correlates with the trend in the marketplace. I’m looking forward to the opportunity to grow the business in a sustainable way and help bring Sherpa to the next level.”
About Sherpa Adventure Gear
In the highest reaches of the Himalayas, the Sherpa people lead the world in mountaineering with warmth, grace and good humor. Tashi Sherpa—upon discovering that his uncle was on Sir Edmund Hilary’s celebrated 1953 expedition to the summit of Everest—founded Sherpa Adventure Gear in 2003 in this spirit, to honor his people by creating the best quality outdoor and lifestyle apparel and accessories that fully represent the region and the heritage found there. The company employs hundreds of individuals in Nepal creating safe and sustainable employment opportunities for its people. A portion of every sale benefits the empowerment and education of children throughout the region through the Sherpa Adventure Gear Fund. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit www.sherpaadventuregear.com.