Sherpani Hires New Director of Sales, Assistant Sales Manager

Contact:
Dana Pluss
Scream Agency for Sherpani
303-893-8608 ext. 203
dana@screamagency.com

News Release
For Immediate Release

Sherpani Hires New Director of Sales for Global Outdoor Market and Assistant Sales Manager

Gillian Pierce and Rebecca Pallas bring experience in outdoor, international travel and nonprofit industries

BOULDER, Colo. (May 12, 2008) — Sherpani, creators of a full line of urban, backcountry, professional and baby packs designed exclusively for women who want to bring some style to their urban and outdoor adventures, announced today the addition of Gillian Pierce to its roster as director of sales for the global outdoor market and Rebecca Pallas as assistant sales manager.

Gillian is responsible for nurturing Sherpani’s outdoor business through key accounts, reps and international distributors as well as continuing to look for new opportunities to put Sherpani’s functional and stylish bags in the hands of women everywhere. Her love of Sherpani bags and experience working with outdoor and performance-gear companies make her a natural fit for the position. She was previously international coordinator for SmartWool® Corporation in Steamboat Springs, Colo. and has worked with Mountain Hardware, MOOTS, Colorado Mountain College, Perry-Mansfield Performing Arts Camp and as a snowboard instructor in Steamboat Springs.

“Gillian has jumped right in to dealing with our international distributors and is already doing a great job putting Sherpani on the map,” said Ed Ruzic, president of Sherpani. “In addition to Gillian’s awesome experience and passion for the outdoors, Rebecca also joins the team and seems to be right at home already. She is sharp, detail-oriented and an asset to the Sherpani family.”

Rebecca will be responsible for daily interaction with dealers, sales reps and internal staff related to any sales and marketing support. Her experience in the outdoor, international travel and nonprofit industries make her a perfect fit for Sherpani’s culture and design philosophy. She has worked at REI in Boulder, as a ski instructor at Eldora Mountain Resort and as the global partnerships and communications coordinator for Up With People, a program that since 1965 has sent groups around the world to help participants embrace their roles and responsibilities as global citizens.

Sherpani’s Mission
At Sherpani, we create products to fit our unique values and lifestyle. Sherpani bags have clean and simple lines because: our lives are busy; we don’t want our bags to be. We believe in boldly fresh and feminine designs because: we are not unisex, we are women. We use soft, outdoor fabrics — that balance our frenetic life with the beauty of nature —because: we’d rather be hiking, biking, or browsing the farmers market. Our bags are true originals because: we are confident enough to be different.

Sherpani’s products have a lifetime guarantee and are available through specialized retailers and at www.sherpani-bags.com.

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