Shock Doctor Ramps Up Insole Division

Evan Wert, vice president of sales and marketing for Shock Doctor Protective Insoles, has announced the appointments of four new sales organizations to cover the Rocky Mountains, New York and the Mid-Atlantic, South Central, and Midwest states. Wert joined the company in October of 2005 and has since concentrated on solidifying a strong team to support increased sales and marketing efforts for domestic insole sales.

-Chad Gallwitz and Lynn Quackenbush, principals of Colorado-based Chadlyn Enterprises, will spearhead Shock Doctor insole business in Colorado, Utah, Wyoming, and New Mexico.
-Southern Exposure sales agency, owned by Travis Weist, will run Shock Doctor’s insole sales and marketing in Texas, Arkansas, Louisiana, Oklahoma, and Kansas.
-Paul Wu and Andy Correll, partners in the Dedication Sports Group, will cover all Shock Doctor non-snow sports related insole business in New York, Pennsylvania, New Jersey, Delaware, and Maryland. (Snow sports insole sales are handled by Rick Cherashore and Rob Haggerty)
-Shock Doctor insole business in North Dakota, South Dakota, Minnesota, Wisconsin, Nebraska, Missouri, Illinois, and Iowa will be handled by Wild Moon sales agency including owner Chet Cisek and his sales associate, David Olsen.

The combined goal of all four sales agencies is to develop and maintain dealer relationships through a professional understanding of retail needs, promotions, merchandising, and regular contact with shop employees. “All our new representatives received accolades from retailers throughout their respective territories,” commented Wert. ��€œI am confident that they will be strong assets to our existing outstanding sales team.”

Shock Doctor, Inc., headquartered in Plymouth, Minnesota, is the technology leader in mouthguards, dedicated to sports safety through advanced shock absorption. Founded in 1990 as EZ Gard Industries, Inc., the company revolutionized the mouthguard category and currently owns over 85 percent of the North American market. In 2001, with the introduction of high-performance footbeds, the company name was changed to Shock Doctor, Inc. With their established reputation in shock protection, they subsequently launched a line of core protective gear, hockey protective gear and lacrosse protective gear, considered the most innovative products in their respective categories. Shock Doctor products are currently sold world wide.

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