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The damage resulting from copies and fake products worldwide is estimated to be between 200 and 300 billion euro*. Most companies invest enormous sums into the development of new products, engage the most creative minds and spend millions on brand identity. Over the years, an ever-increasing shadow economy of counterfeiting has grown up in their direct vicinity. This not only damages the image and the brand, but in some cases, the products simply do not work, which can have dramatic consequences.
During Outdoor Retailer, Schoeller Technologies AG will introduce a new and special â€œTextile-DNAâ€.
â€œWe can now give a product a â€œunique IDâ€. Based on this unique feature, the product can later be clearly identifiedâ€, explains Hans U. Kohn, COO at Schoeller Technologies AG., The innovation is called DNAtexâ„¢. According to current assessments, it is suitable for all stages and the entire spectrum of the textile production chain, including for chemicals, fibers, textiles and consumer products such as clothing, shoes or bags. Kohn continues: â€œIn fact, every product worth protecting at Outdoor Retailer can be considered for DNAtexâ„¢ â€œ.
DNAtexâ„¢ was originally developed to protect the company’s own technologies. â€œThen we realized that we might be looking at a small sensationâ€, continues Kohn. â€œIt is not just about design or an idea that is copiedâ€. Above all, product safety, and deriving from it, the topic of product liability, is of concern to companies today”. DNAtexâ„¢ has no influence on the color, the look, the feel or the functionality of the product. The desired effect, however, is the influence on the reduction in product piracy through this new technology.