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BEND, Ore. (April 20, 2021) – Top outdoor brands are coming together to support The Conservation Alliance by donating 5% of all online sales April 21-27 as part of the organization’s #WeKeepItWild campaign. This year, the coalition of participating member companies includes: Backpacker’s Pantry, Dometic. Grayl, Gregory Packs, GU Energy Labs, Helly Hansen, MiiR, Mountain Safety Research (MSR), Nomadix, Royal Robbins, Ruffwear, Therm-a-Rest, Toad&Co, and Topo Athletic.
The goal of the campaign is to create a rallying point for like-minded brands to join together and drive meaningful impact during the week surrounding Earth Day, April 22. The coalition sale is an opportunity for consumers to shop from the participating brands to make an elevated commitment to support The Conservation Alliance’s efforts to protect North America’s wild places.
“The Conservation Alliance was established in 1989 to bring like-minded brands together for the protection of wild places. The #WeKeepItWild campaign does just that by collectively raising funds that, when combined, have a much greater impact,” said Conor McElyea, Membership Program Manager at The Conservation Alliance. “Our members are vital to our work—by paying annual membership dues [that are directly passed through to our grant fund], dictating how and where those funds are allocated, and throughout the year, using their voice as advocates for the protection of public lands. We are sincerely heartened to see this group of member organizations going above and beyond to support our mission, and hope that this program can continue to grow and become a true win-win for both the Alliance and participating brands.”
“GU Energy Labs is proud to continue and elevate its support of The Conservation Alliance through the #WeKeepItWild campaign. Protecting the places we play for communities all over the country is a key component of our mission, and this partnership allows us to have a direct impact ensuring access for anyone who wants to explore these amazing spaces,” said Christian Lepley, VP of Marketing at GU Energy Labs.
Michael O’Brien, Marketing Director for Topo Athletic, said, “Now, more than ever, the team at Topo Athletic has been honored to play a role in lifting people’s health and spirits through outdoor exploration and a deeper connection with nature. We are proud to be an ongoing supporting partner of The Conservation Alliance and all the critical work they do to protect our
lands and public spaces. Topo looks forward to contributing to the annual #WeKeepItWild campaign so The Conservation Alliance can continue to act on its mission, and we thank our community for making the campaign a success.”
Funds raised online from these outdoor companies will help the Alliance protect wild lands and waters across North America, supporting a vision of a planet where wild places, wildlife, and people thrive together.
For more information about The Conservation Alliance, please visit conservationalliance.com.
About The Conservation Alliance:
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $26 million, awarded 800 grants, helped to protect more than 73 million acres of wildlands and 3,576 miles of rivers; stop or remove 36 dams; designate five marine reserves; and purchase 18 climbing areas. For complete information about The Conservation Alliance, visit conservationalliance.com.