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This week, publishers of the Snow Show Daily, in conjunction with SnowSports Industries America (SIA), have released the print and digital versions of the Snow Show Preview. Providing timely industry insight, the Snow Show Preview will give snow sports professionals across the country a sneak peek of what they can expect to see during the 2012 Snow Show (Jan. 26-29) at the Colorado Convention Center in Denver and On-Snow Demo/Ski-Ride Fest (Jan. 30-31) at Winter Park Resort and Devil’s Thumb Ranch.
Publishers of the SIA Snow Show Daily spent the past few months working with SIA and the snow sports industry to collect content for the Snow Show Preview, setting the stage for 2012/13 product launches, providing analysis for the sell-in/buy-in process and tips for finishing off the 2011/12 sell-through. The Snow Show Preview will also include exhibitor listings, on-site events and helpful tips for getting the most out of the Show and On-Snow Demo.
Copies of the Snow Show Preview have been mailed this week to thousands of retailers, buyers, suppliers, reps, industry insiders and available on the 2012 SIA Snow Show Floor. A digital copy will also be emailed out to 30,000 industry members and available to view at: https://www.outsidebusinessjournal.com/snews/Trade-show-dailies/SnowShow_Daily/SNOW-SHOW-PREVIEW-2012/index.html
The Snow Show, which sold out in booth space last June, will feature over 900 snow sports brands and 105 new exhibitors throughout 330,000 net sq. ft. of exhibit space and expects to draw over 19,000 attendees including snow sports suppliers, retailers, reps, athletes and professionals from across the globe. This Preview will help attendees navigate the hundreds of brands, seminars, parties, events, and more that will occur at the Show and On-Snow Demo.
For 24/7 updates on all things 2012 Snow Show, be sure to visit the SIA Social Dashboard (http://siasnowshow.snowsports.org/ShowInformation/SocialMedia/) to stay connected with us through the SIA Facebook page, SIA’s Latest and on Twitter — we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA12 to join in on our Twitter feed.
About Active Interest Media
SIA’s Snow Show Daily and Snow Show Preview are published by Active Interest Media’s Outdoor Group trade division, which also includes SNEWS WinterSports and the SNEWS network of publication. Located in the foothills of the Rocky Mountains, the titles in Active Interest Media’s Outdoor Group cover a distinctive blend of outdoor recreation, national park travel, and outdoor industry news. A wide breadth of multimedia platforms drives our unique mission to inspire, inform, and empower travel and outdoor-lifestyle enthusiasts to seek out new experiences. Our 360-degree approach includes everything from enthusiast and trade publications to interactive websites, innovative mobile applications, and nationwide consumer events. For more information on the Snow Show Preview issue or Snow Show Daily, contact Andy Bigford at Awbig@aol.com or 303.442.7064.
– SIA –
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, while delivering invaluable data/research reports including the Snow Sports Market Intelligence Report, SnowSports RetailTRAKTM and Executive Market Summary. SIA helps grow the industry with consumer initiatives and websites, snowlink.com and wintertrails.org, marketing products, services and programs helping our Members operate more efficiently, bring their products to market and increase participation in snow sports. For more information, check out snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC area). Phone: 703.556.9020, Fax: 703.821.8276, Email: SIAmail@snowsports.org.