Shred Alert Hires New Vice President

Shred Alert, Inc., award-winning designer of unique headwear and accessories, announces Tripp Frey to head its sales team as vice president of the company. With extensive financial analyst and management experience, Frey will lend his business expertise directing the sales force and market forecasting.

“As the company continues to gain momentum and grow nationwide, Tripp’s business experience will be a great asset,” says Shred Alert president Heather Amaryllis, “Tripp truly embodies the spirit of Shred Alert and augments our already strong and talented team. He lives with zeal and enthusiasm, communicating our core philosophy with passion.”

“I’m looking forward to this opportunity,” says Frey. “Shred Alert is a core outdoor brand offering a history of innovative styles. I am excited to work with such a dynamic group of people and promoting a well-respected brand.”

A recent MBA graduate of the University of Michigan’s School of business Tripp has a vast business background from working as an analyst at JPMorgan to developing market strategies for ESAB Holdings Ltd in China. Tripp is an avid skier, kiter, hunter, fisherman and traveler.

Shred Alert, whose headquarters is in the adventure sports mecca on the Columbia river in Oregon, offers current collections of headwear and accessories include homespun knits, lambsuede, street chic, wools and are carried by a variety of outdoor and snow sports retailers nationwide. The 2008 line will expand into apparel, offering eco-fabric tee shirts for women. While the new hat collections will incorporate recycled fabrics and a signature line of hats from their team riders. Additionally Tripp with look to focus more attention and events on the Shred Alert Team Riders: Jessica McMillan; Lynn Kennen; Lynsey Dyer, John Nicoletta; Caroline Gleich; Christopher Roy; Jeremy Benson; Nick Devore, Reed Purvis; Vanessa Pierce; Anthony Johnson. Shred Alert looks forward to continuing to establish the premium brand as a leader in headwear and accessory markets through these expanded sales management efforts.

About Shred Alert:
Shred Alert, Inc. was founded 17 years ago in the heart of the American Northwest by a couple of outdoor sports enthusiasts. Their vision was to create products that would enhance the outdoor lifestyles of people like themselves. They chose the tiny sports mecca of Hood River, Oregon as the ideal setting for testing and developing their unique line of hats and accessories. Shred Alert has evolved into an award winning company, recognized in the competitive outdoor industry for its innovative designs, product quality and company integrity. Its styles have twice received the North American Polartec® APEX Design Award for design excellence. Shred Alert headwear and accessories can be found in the most reputable outdoor and snow sports retailers around the country including REI, Christy Sports, Paragon Sports, City Sports, Scheels and Boyne Country Sports. For more information on Shred Alert, go to www.shredalert.com or call 800-780-7056.