Shred Alert Selects Backbone Media for Brand Building

September 14, 2006 (Hood River, Ore.) – Shred Alert, Inc., award-winning designer of unique headwear and accessories, has retained Backbone Media of Carbondale, Colo. to manage the company’s public relations and product placement initiatives. Backbone Media will promote Shred Alert’s newest styles carried by many of the most reputable outdoor and snow sports retailers today.

Shred Alert currently offers nine collections of headwear including homespun knits, lambsuede, street chic, wools and summer canvas. The Shred Alert line also includes an accessories collection showcasing innovative designs of belts, bags, scarves, gloves, headbands and neck gators and two more collections specifically designed for kids and babies.

“With the growing popularity of hats across genders and age groups, the timing is ideal for us to partner with Backbone Media as we focus on building our brand recognition in the years to come,” states Heather Amaryllis, President and Designer of Shred Alert. “We have been focused on product development and innovation since our birth 17 years ago, and now we are excited to delve even more deeply into conveying what drives our passion and speaks to our customers.”

“Shred Alert has created a fun and magnetic brand that resonates strongly with its customers,” comments Nate Simmons of Backbone Media. “We are thrilled to represent such a strong brand and creative product line. It will be exciting to help Shred Alert expand its customer base.”

About Shred Alert:
Shred Alert, Inc. was founded 17 years ago in the heart of the American Northwest by a couple of outdoor sports enthusiasts. Their vision was to create products that would enhance the outdoor lifestyles of people like themselves. They chose the tiny sports mecca of Hood River, Oregon as the ideal setting for testing and developing their unique line of hats and accessories. Shred Alert has evolved into an award winning company, recognized in the competitive outdoor industry for its innovative designs, product quality and company integrity. Its styles have twice received the North American Polartec® APEX Design Award for design excellence. Shred Alert headwear and accessories can be found in the most reputable outdoor and snow sports retailers around the country including REI, Christy Sports, Paragon Sports, City Sports, Scheels and Boyne Country Sports. For more information on Shred Alert, go to www.shredalert.com or call 800-780-7056.