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Press Releases

SIA Helps Celebrate 10th Annual World Snowboard Day

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First-ever North American Ambassador Rob Kingwill amps up the energy with events across Canada and the US

Washington, DC (October 21, 2015) — SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, will once again support and help promote this winter’s World Snowboard Day (WSD) — the largest snowboard event in the world created “by riders for riders,” scheduled for Sunday, December 20, 2015.

“The World Snowboard Day is a great world-wide celebration that SIA is proud to support each year,” said David Ingemie, SIA President. “I’m always impressed by the global scale of this annual event.”

The 2015 event is especially exciting with the addition of the first-ever WSD North American ambassador, pro snowboarder Rob Kingwill. Kingwill is the owner and founder of accessories company Avalon7, as well as the founder of the non-profit Futurpositiv, which helps underprivileged youth in the Jackson Hole area get out into the mountains.

“I am absolutely thrilled to be the first North American ambassador for World Snowboard Day!” Kingwill said. “I love the idea of bringing the global community of snowboarders together to celebrate and share our amazing sport through events held across the globe. The WSD events will be a great way for friends to get together and kick off winter at their local resort, as well as to hopeful inspire others to try snowboarding for the first time. Snowboarders unite! :)”

Ambassadors for World Snowboard Day also include Gian Simmen for Europe and Wang Lei for Asia. Simmen is the first-ever Olympic Snowboard Halfpipe gold medalist, and supports the Laureus Foundation Switzerland, helping to shape a better future for youth through sports. Lei is a member of the Protect Our WintersRiders Alliance and serves as the president of the Chinese Snowboard Association.

The general public and professionals can register their events on the new World Snowboard Day websiteand join the global snowboard celebration. WSD will also offer up free activities for the public to discover snowboarding, share their common passion for snowboarding and enjoy a day on the slopes at resorts around the world.

WSD will again host activities including contests, beginner snowboard lessons, gear tests, demos, professional rider meet and greets, drinks, movie screenings, video contests, barbecues and more. All WSD events are aimed at discovering the joys of sliding on snow, share a common passion for snowboarding and enjoy one outrageously excellent day.

In 2014, World Snowboard Day hosted 114 events in 30 countries around the world. Since the launch of this international event nine years ago, more than 500,000 people have been able to discover the joy of sliding on snow and riding to the rhythm of WSD. After nine highly successful editions, this event has become a must for everyone who lists snowboarding as their passion.

To register events for WSD, go to the WSD website, click on the “organizer” button, then click on “register,” and simply follow the instructions. Free downloadable tools are also available to promote events including posters, the media kit and an event presentation.

World Snowboard Day
Since 2006, World Snowboard Day has been a unique opportunity for the international snowboard community to promote the sport and its unique subculture by providing the general public with the change to try a variety of activities for free. This event receives the support from international organizations such as Outdoor Sport Valley (OSV) and the World Snowboard Federation in Europe, SnowSports Industries America (SIA) in North America, and the CorePower Asia in Asia. Follow #WSD2015 on TwitterFacebook,YouTube and Pinterest.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit trade association with a long history of working to support the snow sports industry. SIA works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective businesses all with the mission of growing participation, participants and retail sales. SIA also produces the largest trade show globally exclusive to snow and offers targeted insight, trends, and data through its research. Member-owned and industry-inspired, SIA is based in the Washington, DC Metro-Area with offices in CO, OR and RI.