Press Releases

SIA Hires New Research Manager


Snowsports Industries America (SIA), the non-profit trade association for the winter sports industry, announces Ryan Coombs joining the organization in the newly created role of research manager.

As part of a larger initiative to solidify SIA’s research leadership role for all winter-sports businesses, Ryan’s new position is tied to SIA’s commitment to strengthen and grow its research efforts. To further SIA’s investment in research, the organization also announces it will collaborate with Adapt Analytics, pioneers in mainstream sports analytics, on data innovation, and graduate students from the David Eccles School of Business at the University of Utah on new research projects.

“SIA is resolute in its commitment to evolve and grow research and data in effort to better support our members. With the additions of Ryan and Adapt, we will be able to provide relevant new data reports that are instrumental in making sound business decisions,” said Nick Sargent, president of SIA.

Ryan comes to SIA with a MBA from the David Eccles School of Business, University of Utah and has experience working with nonprofits, previously acting as the senior customer service specialist with Harvard Business School Publishing. He is a Utah native and avid skier and snowboarder. “This is an industry that I’m passionate about, and I also have a very analytical mind and love numbers,” Ryan said. “It’s the perfect fit.”

About SIA

SnowSports Industries America (SIA) is a non-profit, member-owned trade association for the winter sports industry. SIA works year-round with snow-sports suppliers, retailers, resorts, reps, and service providers to develop products and programs that support individual and collective business needs. Through research, education, consumer outreach, retail support, and participation initiatives, SIA drives industry growth on every level. SIA also hosts the annual On-Snow Demo/Ski-Ride Fest and the Industry + Intelligence Day, in addition to other events vital to the health of the winter-sports ecosystem. Learn more at