Press Releases

SIA Ships 2013/14 Snow Sports Industry Planner – Print/Online Versions of SIA’s Essential Planning Tool Available this Week


Skies may be blue and the weather balmy, but anyone dedicated to snow sports is already planning for the upcoming fall/winter months. To assist with those plans, SnowSports Industries America (SIA) mailed out 16,000+ copies of the SIA Snow Sports Industry Planner to SIA Members this week as well as retail shops, resorts, media and industry organizations.

Continuing a SIA tradition dating back to 1960, the Industry Planner provides a comprehensive guide to 150+ events including snow sports trade shows, consumer shows, industry events, competitions, 2014 Winter Olympics, SIA Association and Snow Show important dates plus U.S./Canadian major holidays.

“SIA’s Industry planner is a great tool for the industry. I pin it up on my wall and use it year round for scheduling any press events, business trips and daily meetings,” said Chelsea Lawson, PR, ZEAL Optics.


In 2014, SnowSports Industries America (SIA) will celebrate 60 years of being the industry’s nonprofit, member-owned trade association and tomark the occasion, the Industry Planner features a photo collage with many familiar faces. The Industry Planner is available in both print and downloadable iCal versions compatible with Google and Outlook calendars at: Check the online version periodically for updates.

“The Snow Sports Industry Planner is one of those pieces that has remained essential for anyone involved in the snow sports buying/selling cycle. I can’t tell you how many offices, retail shops and conference rooms I’ve seen the Industry Planner hanging in over the years,” said David Ingemie, SIA President.

Reminders appear for Bring A Friend Challenge, Learn to Ski and Snowboard Month, World Snow Day, World Snowboard Day and Winter Trails Day– all SIA-supported programs working to educate consumers on snow sports and increase participation. SIA suggests brands link their websites to these events and assist in growing snow sports. Please note, calendar dates are subject to change, check with the event organizer to confirm.

To order the printed version of the Snow Sports Industry Planner, please email

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through and