SIA Snow Show’s The Guide Drops this Week

SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, has teamed up with Transworld Business to create the 2015 edition of The Guide. Designed to help the snowboard community navigate the upcoming 2015 SIA Snow Show (Jan. 29 – Feb. 1) at Denver’s Colorado Convention Center and On-Snow Demo (Feb. 2-3) at Copper Mountain, The Guide will be available both in print and digitally this week.

A custom, co-branded pre-show publication built by Transworld Business for the snowboarding community, The Guide provides information on SIA’s inaugural INDUSTRY + INTELLIGENCE daylong event on January 28, major trends, editors’ picks, up-to-date research, insight from SIA’s Downhill Intelligence Consumer Project, feature articles, Colorado/Denver travel tips and much more.

“We’re honored to be collaborating with SIA again to enhance the experience for snowboarders at our industry’s annual gathering, says Rob Campbell, GM/Editor-In-Chief of Transworld Business. The Guide is a great compliment to the SIA Snow Show, with plenty of practical info to help prepare logistically, but also a mix of content that genuinely gets people excited to reconnect with friends and do business.”

This year’s The Guide will feature a new section entitled An Insider’s Guide to the Mile Highproviding great advice on what to see and do in Denver straight from local snowboarders as well as honest feedback from shops across the country in What Retailers Are Saying. 

“Working with the staff at Transworld Business is an industry collaboration SIA really values – their take on the Show provides the snowboard retailer with essential tools for having a great time in Colorado and meeting all their business objectives,” commented David Ingemie, SIAPresident.

The Guide will be distributed both in print and digitally this week to over 30,000 snowboard/ski shops, resorts, manufacturers, sales reps, executives, media, and SIA members. The digital edition is available online atSIAsnowshow.com/theguidevia a browser-based reader, and additionally through the Transworld Business app on iTunes. Hard copies will also be available onsite at the SIA Snow Show. 

More snowboard-specific information can be found within SIA’s Curated View of Snowboard section onSIAsnowshow.com, designed to help snowboard retailers prepare for the 2015 Snow Show with videos, event listings, stats and trend summaries.

To learn more about 2015 SIA Snow Show events, hotels/travel and exhibitors, go to: SIAsnowshow.com. For 24/7 updates on all things 2015 Snow Show, check SIA’s Latest and follow SIA on Twitter, Facebook and Instagram. We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA15, #SIA15intel and #SIA15demo to join the conversation.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA, based in the Washington, DC Metro-Area with offices in CO, OR and RI, works year-round with North American snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective business

– TEN: The Enthusiast Network –

The Guide is produced by TEN: The Enthusiast Network. TEN is the world’s premier network of enthusiast brands, such as Transworld, Surfer, Motor Trend, Automobile, Hot Rod, and GrindTV. With more than 60 publications, 100 Web sites, the world’s largest automotive VOD channel, 800 branded products, 50+ events, TV and radio programs, TEN creates and delivers content that informs, entertains, inspires and connects with enthusiasts every day. For more information visit www.enthusiastnetwork.com.