Press Releases

SIA Will Host THE CRASH REEL Screening at 2014 Snow Show

SnowSports Industries America (SIA) is proud to announce a special screening of the critically acclaimed documentary THE CRASH REELfollowing Day One of the 2014 Snow Show (Jan. 30-Feb. 2).


Free and open to the public, the movie will be shown in the Colorado Convention Center’s Mile High Ballroom at 6PM on January 30. Kevin Pearce and his brother Adam will take questions from the audience following the movie. SIA will also give away copies of THE CRASH REEL DVD to the first 100 people through the door.


“I have been in the snow industry for a long time as a pro snowboarder and I am now really excited to have the opportunity to promote Love Your Brain and Crash Reel at the incredible event that SIA puts together,” said Kevin Pearce.

Directed by two-time Oscar® nominee Lucy Walker, THE CRASH REEL is an exhilarating ride through the world of Pearce, whose story underscores the high stakes for extreme sports stars. This riveting tale takes surprising turns as it follows his close-knit family and friends, drawing on footage filmed over two decades, from 232 different sources, that captures the soul of the sport.

“We are honored to have a screening THE CRASH REEL during the SIA Snow Show and also include Kevin’s non-profit LOVEYOURBRAIN as an exhibitor on the show floor. This is a tight-knit industry, and Kevin’s story is an inspiration to everyone involved in snow sports,” commented David Ingemie, SIA president.

Member-owned, industry-inspired and dedicated exclusively to snow sports, the 2014 SIA Snow Show is scheduled for January 30-February 2, 2014 at the Colorado Convention Center in Denver followed by the On-Snow Demo/Ski-Ride Fest at Colorado’s Copper Mountain Resort from February 3-4, 2014. For more information, updates, registration for the 2014 SIA Snow Show, visit

For 24/7 updates on all things 2014 Snow Show, check back on SIAsnowshow.comandSIA’s Latestand follow SIA on Twitterand Facebook.We’ll be sending highlights before and during the Show to keep you in the know. Use #SIA14 and #SIA14Demo to join the conversation.


After the successful launch of the award winning HBO Documentary The Crash Reel, it became clear that Kevin Pearce’s message was meant to inspire and transform the lives of people around the world. Ignited and brought to life by Kevin Pearce, LOVE YOUR BRAIN is the message that Kevin has embraced and believes is critical to living a safe, active and healthy life. Our mission is to prevent brain injury, support TBI rehabilitation and promote brain health among youth.

– SIA –

Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit member-owned trade association with a long history of working to support the snow sports industry. SIA works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs for their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at