Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

SIA's State of the Industry Video Breaks Down the 2012/13 Season

Get access to everything we publish when you sign up for Outside+.


SIA’s latest sales and participation research covers how the snow sports industry finished last season $100 million ahead

The 2012/2013 snow sports season was a recovery year that started out slow and finished out strong with snow falling well into the spring in various parts of the country. $3.4B later with record sales in January 2013, the industry still has a lot of questions. In an effort to answer them, SIA research has released the third annual State of the Industry Video as well as category-specific videos for alpine skiing, Nordic skiing and snowboarding.

View at:

The State of the Industry Video tells the story how the 2012/13 season ended with:
• A participation increase of 11 percent over 2011/12
• $1.46 billion in apparel sales—a record high for the industry
• Alpine equipment retail sales at a five-season high
• The average snow sports shop selling more alpine boots than anything else

“The snowfall got a late start last season, getting underway after the Christmas holiday and that certainly had an effect on both participation and sales numbers,” commented Kelly Davis, director of research for SIA. “This video puts it all in perspective and can help all areas of the buying/selling process get prepared for the season ahead,” added Davis.

Category-specific State of the Industry Videos illustrate key 2013 industry research findings for alpine, Nordic and snowboard.

Content for the State of the Industry Videos was pulled from the 2013 Snow Sports Market Intelligence Report and 2013 Snow Sports Participant Study, which are wide-ranging reports covering both sales and participation from the 2012/2013 season. Data from Snow Sports Insiders and Snow Sports Consumer Profiles are also included in the video.

In addition to the videos, SIA’s research department offers a full range of research and data reports that provide industry insights that give companies a competitive edge by helping them make smarter decisions, and ultimately growing their business. Stay up-to-date on the latest from SIA’s research team at and through SIA’s Facebook page or Twitter feed at #SIAdata.
SIA collects and analyzes all of its research, which ensures the information is relevant for the snow sports industry’s unique business needs including budgeting, product development or how to write a business plan. As a non-profit, member-owned trade association, SIA’s goal is to help businesses thrive on their own and as part of the larger snow sports industry. Membership dues help subsidize SIA’s exclusive research, making the data available at no cost (i.e.: State of the Industry Video) or at significantly reduced pricing. Additional SIA research reports, including women-specific and juniors-specific snow sports products, will be released in the upcoming weeks.

For questions on SIA research services, please contact Kelly Davis, SIA’s director of research at or by phone at 703-506-4224.

– SIA –

SnowSports Industries America (SIA) is a non-profit member-owned trade association that works year-round with North American snow sports suppliers, retailers, reports, reps and service providers to develop products and programs that support their individual and collective business needs. With member support and industry participation, SIA annually hosts the industry’s largest core winter sports trade show, the SIA Snow Show, along with the On-Snow Demo/Ski-Ride Fest and the Sourcing Snow supplier show. SIA also helps retailers and resorts connect with snow sports participants around the country through Learn more at