Press Releases

SIA’s State of the Industry Video Series Breaks Down 2014/15 Snow Sports Highs & Lows

Earlier this week, SnowSports Industries America, the snow sports industry’s member-owned trade association, released the State of the Industry Video series (, which tells the story of snow sports sales in 2014/15 reaching $4.5B, reflecting a 2% increase over 2013/14.
The video also covers major trends and influences in snow sports and gives additional background on categories that are thriving, despite regional weather challenges. Major topics include:

  • How did the snow sports market do last year and what’s expected this season?
  • How did weather affect sales and what are some regional weather predictions for this season?
  • Participation snapshots for Cross Country, Snowboard, Ski and Backcountry

“We understand people are short on time and the State of the Industry Video Series provides a quick snapshot of last season. We focus on the stats that mean the most to all snow sports professionals – be it retail sales, marketing or manufacturing — to help everyone make sound business decisions in the year ahead,” commented Kelly Davis, director of research for SIA.

In additional to the snow sports market overview, SIA has also produced several category-specific State of the Industry Videos including ski (, snowboard ( and cross country (, illustrating key findings from the 2014/15 industry research.

Content for the State of the Industry Videos was pulled from the 2015 Snow Sports Market Intelligence Report, a wide-ranging report of activity in the snow sports marketplace including retail sales, participation trends, and demographics for participants, analysis of the season’s weather and overview of economic health of the entire industry during the 2014/2015 season.

SIA collects and analyzes all of its research, which ensures the information is relevant for the snow sports industry’s unique business needs including budgeting, product development or how to write a business plan. As a non-profit, member-owned trade association, SIA’s goal is to help businesses thrive on their own and as part of the larger snow sports industry. Membership dues help subsidize SIA’s exclusive research, making the data available at no cost or at significantly reduced pricing.

The 2015 Snow Sports Market Intelligence Report and The Descriptive Summary are available to non-SIA members for $525.

Contact Kelly Davis, SIA’s Director of Research at or by phone at 703-506-4224.

About SIA
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit trade association with a long history of working to support the snow sports industry. SIA works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective businesses all with the mission of growing participation, participants and retail sales. SIA also produces the largest trade show globally exclusive to snow and offers targeted insight, trends, and data through its research. Member-owned and industry-inspired, SIA is based in the Washington, DC Metro-Area with offices in CO, OR and RI.