For Immediate Release,
January 6, 2009
For editorial information contact:
Bob Sipchen at (415) 977-5542 or
For advertising information contact:
Kristi Rummel at (608) 435-6220 or
Sierra Magazine Builds A “Greener” House So Others Will Do The Same
San Francisco, CA– In the January/February 2009 issue, Sierra responds to the new American dream of its one-million-plus readers, a home that that saves energy and relies on sustainable building resources. In â€œEmerald Citiesâ€ on page 24, architect Ed Mazria led his profession to make all new buildings and renovations carbon neutral by 2030. â€œNearly Perfect and Almost Painlessâ€ on page 28 shows how one family navigated the green building maze and â€œStay-At-Home Greenâ€ on page 29 helps readers see how others have â€œgreenedâ€ their existing homes. â€œCool Products For An Eco-Homeâ€ excites readers with the possibilities of â€œgreenâ€ home products that are already available and â€œThis Green Houseâ€ on pp. 32-33 illustrates ideas on how readers can get started in â€œgreeningâ€ their homes. In a major feature on coal as a not-so-clean energy source, â€œThe Dirt On Coalâ€ gives readers the lowdown on the amount of coal it takes to carry out the most basic home activities from laundry to bathing to keeping warm.
Editor-in-chief Bob Sipchen felt it was the right time to tackle this critical subject because, according to Mazria, U.S. buildings produce roughly half of global greenhouse-gas emissions every year and account for about the same proportion of total energy consumption. By contrast, all our cars, trucks, trains, and planes have a smaller impact on global warming. Helping readers to rethink their shelter options is one way to change the equation.
â€œDestination: The Java Zoneâ€ highlights Nicaraguan coffee growers who preserve critical ecosystems, produce great coffee and serve a new breed of ecotourists. And â€œExploreâ€ takes readers to British Columbia’s Brackendale Eagles Provincial Park to view bald eagles. Sierra‘s January/February issue always includes the Sierra Club Outings Annual Adventure Travel Trip Listing with more than 300 trips to foreign and domestic destinations. Trips are led by Sierra Club-trained volunteer leaders which give them a unique focus on enjoying outdoor recreation while stepping lightly on the planet. The wide variety of trip activities include: Base Camp, Backpack, Bicycle, Canoe and Kayak, Family, Lodge, Ski, Sled Dog, Snowshoe, Raft and Service trips. Destinations include Asia, Europe, South America, Central America, Mexico, Africa, New Zealand and Antarctica as well as every corner of the U.S.
Go to sierraclub.org/sierra to view the January/February 2009 issue online. Our on-line media kit is available at sierraclub.org/sierra/mediakit. A bimonthly, SIERRA is published by the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with 713,000 members nationwide. In 1893 the organization issued the first Sierra Club Bulletin, which became SIERRA in 1977. The bulk of SIERRA’s paid circulation comes from readers who spend an average of $36 for membership in the Sierra Club. A recent study found that SIERRA readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, SIERRA reaches a total audience of more than one million readers.