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Sierra Designs Announces 2021 Community Partners for Reach Out

Giveback campaign continues mission of outdoor accessibility


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January 5th, 2021 – Broomfield, CO – Since the Reach Out giveback campaign’s launch in 2020, Sierra Designs has donated over $15,000 to nonprofits dedicated to improving economic, societal and educational access for underrepresented groups in the outdoors. Continuing its commitment to accessibility, participation and inclusivity in outdoor recreation, Sierra Designs proudly announces Blackpackers, Outdoors for All, Venture Out Project, and WildKind Closet as Reach Out partners for 2021.

In addition to donating 1% of all web sales and $2,000 worth of gear per quarter, Sierra Designs pledges to provide education, event support, and a customizable awareness campaign for each participating partner. Using the brand’s platform, Sierra Designs will broadcast each organization’s mission via social media, email newsletters, and an exclusive partnership with She Explores Podcast. “2020 was a tough, weird year for all of us, but one of the bright spots for our team was the launch and success of Reach Out,” notes Sierra Designs’ Marketing Manager Zoe Lanterman. “This project allowed us to offer financial support and countless gear donations to community partners who are dedicated to making the outdoors more accessible for all. We are looking forward to continuing our commitment to this mission and are excited to highlight our chosen partners for 2021,” she adds.

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L-R: Outdoors for All, Blackpackers, Venture Out Project, WildKind

Mirroring Sierra Designs’ mission to make the outdoors more attainable for all, each chosen partner aims to diminish the barriers to participation—such as cost of gear, education, and lack of community. Founded by Patricia Cameron, Blackpackers seeks to create economic equity in outdoor recreation by providing gear, outdoor excursions and outdoor education for free or at a subsidized cost, as well as connect participants with volunteer opportunities, internships, jobs, and post-secondary education resources. Founded in the Pacific Northwest, Outdoors For All’s mission is to enrich the quality of life for children and adults with disabilities through outdoor education. Bringing the queer community together to experience the beauty and fun of the wilderness, Venture Out Project is committed to facilitating backpacking and backcountry trips for the queer and trans community in a safe and inclusive environment. Through their free and low-cost seasonal gear loaner library, WildKind Closet aims to minimize the barrier to entry in the outdoors by providing access to quality gear. By providing families with loaner items like tents and kid carriers, WildKind Closet allows families to build outdoor memories with their children without the accompanying financial challenges.

Throughout 2021, Sierra Designs will also provide gear donations to several other likeminded nonprofits committed to achieving a more equitable outdoors. For more information regarding Sierra Designs and Reach Out, contact Katie Richter at katie@darbycommunications.com

About Sierra Designs:

Born in California and bred on the trail, Sierra Designs has been on a mission to redefine how people interact with the outdoors since 1965. Today, that means creating equipment and apparel that is functional, beautiful, and most importantly, attainable. Our team believes that adventures should be within everyone’s reach, because it’s not only about the destination, it’s about the journey you take along the way. Find more information at www.sierradesigns.com

About Blackpackers

Blackpackers is a 501(c)(3) Organization meeting those at the intersection of underrepresentation and economic vulnerability. Our mission is two-fold: to provide gear, outdoor excursions and outdoor education for free or at subsidized cost, and to connect participants with volunteer opportunities, internships, jobs, and post-secondary education resources to create a pipeline from outdoor recreation to outdoor industry careers. In these ways, we can create economic equity in outdoor recreation. For more information, visit www.coblackpackers.com

About Outdoors For All

The Outdoors for All Foundation transforms lives through outdoor recreation. Founded in 1979 in the Pacific Northwest, Outdoors for All is a national leader in delivering adaptive and therapeutic recreation for children and adults with disabilities. Outdoors for All’s programs includes snowboarding, snowshoeing, cross country and downhill skiing, cycling, mountain biking, kayaking, hiking, rock climbing, youth and adult day camps, yoga, military programs, weekend excursions and custom events. To learn more, visit www.outdoorsforall.org

About Venture Out Project

The Venture Out Project envisions a world where queer, trans, and LGBTQ+ youth and adults create community, develop leadership skills, and gain confidence through the shared experience of outdoor adventure and physical activity. The Venture Out Project is committed to facilitating backpacking and wilderness trips for the queer and trans community in a safe and inclusive environment. We also provide comprehensive inclusion workshops for educators, adventure professionals, summer/day camps and more. For more information, visit www.ventureoutproject.com

About WildKind Closet

Our mission is to educate and empower families to find their wild. WildKind Closet aims to minimize the barrier to entry in the outdoors by providing access to quality gear. Through their free and low-cost seasonal gear loaner library, WKC provides outdoor families with items like tents and kid carriers so parents can build outdoor memories with their children without the accompanying