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Sierra Designs partners with independent sales rep agencies, supports reimagined outdoor gear with outstanding service

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Focused on supporting specialty outdoor retailers, Sierra Designs handpicks eight independent agencies to elevate the sales and service experience


BOULDER, COLO. (For Immediate Release) – With an incredible new line of reimagined outdoor gear that obsoletes the status quo in tents, sleeping bags, and apparel, Sierra Designs is proud to announce the recent selection of eight new independent sales rep agencies to help support specialty outdoor retailers from coast to coast.

With over a century of combined experience selling outdoor gear and supporting retailers with top-notch customer service, the new Sierra Designs sales team will be instrumental to the success of the recently relaunched outdoor brand. Sierra Designs considers specialty retail to be the key to success and will rely on the new reps to effectively spread the word and drive interest around the latest outdoor equipment and apparel innovation.

“We are committed to changing the way we live in the outdoors, creating completely rethought outdoor equipment that will obsolete the status quo, and we wanted a sales force that would be able to effectively bring this message to specialty retail,” says Michael Glavin, VP and Brand Manager for Sierra Designs. “We’re excited to have such a great collection of experienced and successful agencies working with us and are looking forward to their help in making Sierra Designs the go-to brand for innovation and performance.”

The new Sierra Designs independent sales rep agencies and their respective territories are:

Mid-Atlantic retailers in NY, PA, NJ, DE, MD, and the DC metro area will work with John Phaneuf from the Connecticut-based East Coast Action Sports. Email John at or call 203-240-3210.

The Southwest territory, including CA, NV, AZ, and HI, will be covered by Greg Kaiser with Global Contacts, Inc. Based in Carlsbad, CA, Greg can be reached at or 760-419-9074.

The Rocky Mountain Territory is right in the Sierra Designs backyard and will be covered by Sandy Brown with the SLC-based Wasatch Reps. Reach Sandy at or 801-541-8508.

Based in South Burlington, VT, Schneider Sales Associates will handle sales support for New England, including accounts in CT, RI, MA, VT, NH, and ME. Run by the father/son team of Steve and Hans Schneider, they can be reached at,, or 802-238-5639.

The Southeast territory, including WV, VA, NC, SC, GA, FL, AL, TN, MS, and KY, will be covered by Scott Williford and his Tennessee-based Southeast Sports Marketing, LLC agency. Scott can be reached at or 931.261.2909.

For the Midwestern and Great Plains states of OH, MI, IN, IL, WI, MN, IA, NE, SD, and ND, Sierra Designs has selected James Loveridge with Figure 8 Sales. He can be reached at or 218.349.7800.

Representing Sierra Designs in the South Central territory of LA, TX, AR, OK, KS, and MO will be John Swartz from the Albuquerque, NM-based JMS Enterprises, Inc. John can be reached via email or phone at and 505-362-2955.

Scott McCoubrey with the Ketchum, ID-based White River 50 LLC will manage the Northwestern states of WA, OR, ID, MT, and AK. He can be reached at or 206-427-5025.

About Sierra Designs:
Sierra Designs was born in 1965, at the beginning of the golden age of backpacking and climbing. Today, our rebellious crew of industry vets and young innovators is on a mission to fundamentally redefine how we live in the backcountry. We create outdoor solutions from equal parts common sense and uncommon thinking. Our outdoor products are all specifically designed for backpacking, not for hype or excess.