Sierra Designs to Host Yodeling Auctioneer and Trail Signs for a Cause

Louisville, COLO. (July 28, 2006) — Sierra Designs, an authentic leader in developing innovative outdoor products including tents, sleeping bags and clothing today announced it will debut its brand, sustainability and philanthropic efforts at Outdoor Retailer’s Summer Market, August 10-13, 2006 at booth number 25039.

Sierra Designs will be hosting one of the first-ever live auctions with an authentic auctioneer, 15 handcrafted four-foot tall trail signs and outdoor gear, to raise funds for Big City Mountaineers, Appalachian Trail Conservancy, Continental Divide Trail Alliance and the Colorado 14ers Initiative. The trail signs will be strategically placed and randomly roving throughout the OR show hall indoors and outdoors to represent authentic, passionate, experienced and fun images of the Sierra Designs brand. Signs will include such words as: “THE REAL DEAL” (placed near the Sierra Designs booth), “PREPARE TO UNLOAD” (placed near the restrooms), “IF YOU REST, YOU RUST” (placed near a bench), and “TAKE A HIKE” (placed near an exit) to name a few. All of the signs will be auctioned off along with Sierra Designs and other outdoor brand products to enhance the auction bidding.

Live Auction with Trail Signs and Outdoor Gear for a Cause
Thursday, August 10, 2006 at booth number 25039
4:30-5:00 p.m. — Beer and presentation by newly appointed president Paul Gagner
5:00-5:45 p.m. — Live charity auction to benefit Big City Mountaineers, Appalachian Trail Conservancy, Continental Divide Trail Alliance and the Colorado 14ers Initiative


New Sustainable Booth and Products
Sierra Designs will also be unveiling a new sustainable booth made with 70 percent green materials. Using such green products as: Kirei Board, Abacá and Natural Cork for the greet stand, Aluminum for the main structure, post-consumer recycled food and drink containers for the carpet and recycled barn wood for the product information signs, Sierra Designs illustrates its commitment to helping keep the environment a safe and clean place to play in the outdoors.

Additionally, Sierra Designs uses green materials in its products whenever possible including: DAC Poles that offer the most environmentally friendly anodizing process; Cocona fabric which is a natural, coconut husk by-product; Moda Woven Shirts, made of natural beechwood chips and will be adding a Recycled Fleece Program this fall. All of these actions have helped in substituting non-renewable sources with sustainable ones so Sierra Designs can significantly limit the amount of environmental impact.

Mission and Vision
In 1965, Sierra Designs was the original pioneer of outdoor equipment and apparel. Today, the company has become renown as one of the leading outdoor brands; a company that relies on its authenticity and experiences to share its personal passion of the outdoors through specialty retailers in our community. As an established, heritage brand, Sierra Designs strives to use its experience, mountain lifestyle and sustainability learnings to create innovative and authentic products that fuel the passion for the outdoor journey. Sierra Designs is the authority on outdoor gear and apparel — a reliable and trustworthy friend. For more information visit their website at www.sierradesigns.com.

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