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Press Releases

Sierra Designs wins 2011 Editors’ Choice Award from Backcountry Mag

With superior performance and outstanding value, the women’s Lunatic softshell pants honored by the premier publication for backcountry skiers and riders

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BOULDER, COLO. (For Immediate Release) – Sierra Designs is proud to announce the women’s Lunatic softshell pants have been recognized with a 2011 Editors’ Choice Award from Backcountry Magazine, the premier source for everything backcountry ski- and ride-related.

With performance attributes and serious value any skier can appreciate, the Lunatic Pants kept women testers warm, comfortable, and mobile in the backcountry. These pants also won points for a baggier, more stylish design than most of the competition.

“We’re very happy our Lunatic women’s pants performed so well and resounded so strongly with the testers at Backcountry Magazine,” said Sue Edmiston, marketing director with Sierra Designs. “Backcountry is an authority on skiing and riding gear, so this endorsement speaks volumes to the design and construction that goes into producing these pants.”

Here’s what Backcountry Magazine had to say:

“Though the Lunatic doesn’t share the price tag of most high-end softshell pants, it sure performs like them. With SD’s proprietary Barricade™ softshell fabric, these brushed-fleece-lined pants are warm, but manage heat well with inner and outer thigh vents. Heavier, baggier and more stylish than most softshells, the Lunatics run large but have an adjustable waist and ergonomic knee cut.”

Some more info on the Lunatic pants for women:

Wind resistant, water repellent, and highly breathable, the Lunatic Pants provide excellent weather protection for high exertion activities in dryer climates. Made with 100% polyester 4-way mechanical stretch Barricade softshell fabric, these pants move with you, providing superior mobility for any activity. Constructed with Fusonic Technology, the Lunatic Pants forgo stitching in favor of heat and adhesive-bonded panels to create a stronger, more water resistant garment. The Lunatic Pants feature wrap around scuff guards to protect against ski edges and crampons while an internal leg gaiter keeps snow and trail debris out of your boots. Vents in the inseam, thigh, and lower leg regulate temperature while articulated knees and a gusseted crotch improve mobility.

About Sierra Designs

Founded in 1965, at the beginning of the golden age of backpacking and climbing, Sierra Designs is one of the original brands for the eco-conscious outdoor enthusiast. We have always had a passion to protect where we play, and our tents, sleeping bags, and apparel have been to every corner of the world, from the highest peaks in Tibet to your local greenway around the corner. We model and design our products for high performance adventurers, but make it attainable for you. Sierra Designs’ gear and apparel fits in with your daily life, no matter where it takes you. Visit us online at or see us on Facebook.