Sierra Magazine Features the Best in Adventure Travel

For Immediate Release, March 10, 2009
For editorial information contact:
Bob Sipchen at (415) 977-5542 or Email: bob.sipchen@sierraclub.org
For advertising information contact:
Kristi Rummel at (608) 435-6220 or Email: kristi.rummel@sierraclub.org

Sierra Magazine Features the Best in Adventure Travel

San Francisco, CA—For the second year in a row, Sierra Club Outings–the environmental organization’s adventure travel program–was awarded Best Adventure Travel Companies on Earth by the editors of National Geographic Adventure. Travel companies were rated on quality of service, sustainability, spirit of adventure, education and client satisfaction.

Sierra Club Outings scored in the high 90s in all categories with an overall score of 96.73. They received the highest score of the top ten adventure travel companies selected from many other entrants in the category of Hiking & Trekking–Operate on multiple continents and specialize in trekking. Sierra Club Outings was also honored in 2008 with this same award, demonstrating their continuous commitment to the highest standards of sustainable adventure travel.

According to National Geographic Adventure’s website, “John Muir wrote that if people could ‘hear the trees speak for themselves, all difficulties in the way of forest preservation would vanish.’ Sierra Club Outings carries out its founder’s ideals by introducing clients to the pristine corners of every continent, from the needle rock formations of Corsica to the Himalayan foothills of Sikkim.”

In their 2009 Adventure with a Cause trip catalog, Outings lists some of the features of their program that show their “commitment to the planet.” They include: low-impact trip activities, teaching low-impact travel guidelines, group transportation where possible, highest quality travel carbon offsets, service trips that contribute 25,000 volunteer hours annually to support National Park and Forest Service projects, and Inner City Outings which takes 13,000 urban youth outdoors for wilderness adventure experiences every year.

SIERRA magazine features Sierra Club Outings trip listings in five of six issues every year. In 2009, the annual Outings trip catalog in January/February includes 50+ pages of base camp, backpack, bicycle, canoe & kayak, family, lodge, ski, sled dog, snowshoe, raft, service trips and supported trekking. Destinations featured: Continental U.S. & Canada, Alaska & Arctic Canada, Hawaii & Caribbean and foreign trips in Asia, Europe, South and Central America, Mexico, Africa, New Zealand and Antarctica.

SIERRA’s March/April 2009 issue includes the 13th Annual Reader Travel Contest in print and online as well as Sierra Club Outings Spring 2010 International Trip listing.

ABOUT SIERRA:
Go to sierraclub.org/sierra to view the March/April 2009 issue online. Our on-line media kit is available at sierraclub.org/sierra/mediakit. A bimonthly, SIERRA is published by the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with 713,000 members nationwide. In 1893 the organization issued the first Sierra Club Bulletin, which became SIERRA in 1977. The bulk of SIERRA’s paid circulation comes from readers who spend an average of $36 for membership in the Sierra Club. A recent study found that SIERRA readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, SIERRA reaches a total audience of more than one million readers.

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