Sierra Magazine on the Latest “Green” Trends in Corporate Amer

For Immediate Release,
December 19, 2007
For editorial information contact:
Bob Sipchen at (415) 977-5542 or
Email: bob.sipchen@sierraclub.org
For advertising information contact:
Kristi Rummel at (608) 435-6220 or
Email: kristi.rummel@sierraclub.org

Sierra Magazine Reports on the Latest “Green” Trends in Corporate America

San Francisco, CA – What began as an unlikely trend in the business world has quickly turned into a mainstream fact-of-life as documented in Sierra’s January/February 2008 issue. “Green from Green: A Report on Business” throws light on the epiphany of “Green is good” that is taking place with today’s Fortune 500 CEOs and informing their management strategies.

In this “green business” package, former Sierra Club president Adam Werbach makes nice with Wal-Mart alongside interviews with corporate environmental officers who see themselves as earth-protectors at such firms as Nike, Kraft Foods, Dell computers, DuPont and Goldman Sachs. And with the 2008 election finally coming into focus, Sierra orchestrates a lively discussion on climate change among four expert observers: Matt Stoller, a political consultant and blogger; Michael Bocian, vice president at Greenberg Quinlan Rosner Research; David Orr, author and environmental studies professor at Oberlin College and Newt Gingrich, former speaker of the U.S. House of Representatives.

Dramatically illustrating the effects of global warming, “Chilling Lessons” is an article excerpted by Sierra from a forthcoming story, “The Last Polar Bear,” to be published by Mountaineers Books in February 2008 with essays by Theodore Roosevelt IV and others, and images by Steven Kazlowski. The reality of global warming on the bears and their polar habitat gives a sense of urgency to the climate change issue missing from the usual “talking heads” debates.

“Global warming is driving a real change in how American business sees itself and how they want to operate,” said Kristi Rummel, Sierra’s National Advertising Director. “One of the obvious environmentally-friendly business strategies is reducing energy use which directly translates into dollars saved. This trend will continue to grow and Sierra will be on top of auditing the developing partnership of business and the environment.”

Other January/February issue highlights include:
• Sierra Club Outings 2008 Annual Adventure Travel Trip Listings: 300+ foreign & domestic adventure travel trips including backpacking, camping, paddling, bicycling, ski, snowshoe and more! (pp. 51-102)
• Never Give up—Sierra Club Executive Director Carl Pope on Al Gore’s recent Nobel prize. (p. 7)
• Good Going—Japan’s Meoto-Iwa or “wedded rocks” in Ise-Shima National Park. (pp. 24-25)
• Assignment: Make Climate Change Sizzle—Carnegie Mellon University art students design posters to inspire people to reduce their carbon dioxide emissions. (pp. 44-45)

ABOUT SIERRA:
A bimonthly, our on-line media kit is available at www.sierraclub.org/sierra/
mediakit. SIERRA is published by the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with more than 760,000 members nationwide. In 1893 the organization issued the first Sierra Club Bulletin, which became SIERRA in 1977. The bulk of SIERRA’s paid circulation comes from readers who spend an average of $36 for membership in the Sierra Club. A recent study found that SIERRA readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, SIERRA reaches a total audience of more than 1.2 million*.

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