Press Releases

SIERRA Magazine Ranked Number Two Among Influential Readers For The Past Six Years

San Francisco, CA – SIERRA magazine is ranked number two out of 223 magazines that reach “influentials,” according to Mediamark Research, Inc.’s Fall 2012 syndicated study. In fact, for the past six years, SIERRA has been ranked in the top 5 for reaching influentials. Influentials are Americans who are politically and socially active, well informed and trusted for their opinion on a variety of products and services. Representing only one in ten consumers – approximately 21 million Americans – influentials turn to magazines for the information they need to make their own personal buying decisions and to make recommendations. In large numbers, they turn to SIERRA, which reaches more than 1 million readers worldwide. SIERRA leads the pack of the following top ten magazines read by influentials:

1. The Atlantic
3. Kiplinger’s Personal Finance
4. Inc. Magazine
5. New Yorker
6. The Economist
7. The New York Times (daily)
8. Wine Spectator
9. Cigar Aficionado
10. Audubon

“We’re always proud to be in the company of such great magazines, but even more proud of our readers, who are never shy about wielding influence in defense of the mountains, deserts, lakes, rivers and the planet they love,” declares Editor-in-Chief Bob Sipchen.

“This is clearly a unique attribute of our readers and it sets us apart from our competitors. SIERRA truly delivers a more valuable and involved reader, which is an important factor to consider when our advertisers are trying to get the biggest return on their media investment,” says SIERRA magazine’s National Advertising Director, Kristi Rummel.

SIERRA magazine is the official publication of the Sierra Club and fosters relationships between our readers, the outdoors and the outdoor companies that help them “Explore, Enjoy and Protect the Planet”.

The Sierra Club is the largest and most effective grassroots environmental organization in America. Inspired by nature, the Sierra Club is 2.1 million of your friends and neighbors, working together to protect the wild places for all to enjoy.

Find out more about the Sierra Club and its print publication SIERRA at