Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

Sierra Magazine’s 2nd Annual Wilderness Outdoor Weekend


Sierra Magazine’s 2nd Annual Wilderness Outdoor Weekend

Guided Outdoor Adventures, Product Demos, and Giveaways from Sierra Partners

SAN FRANCISCO — Sierra magazine, the official publication of the Sierra Club, is excited to announce its second annual outdoor event, Wilderness Outdoor Weekend. Driven by our mission to explore, enjoy, and protect the planet, this free event celebrates the beauty of the outdoors and is open to enthusiasts of all ages and abilities. On Saturday June 11, attendees will descend onto the Sierra’s Club’s Clair Tappaan Lodge, located on Donner Pass outside of Lake Tahoe, CA, which offers the perfect backdrop for the day’s activities — from guided hikes, yoga, and gear demos to rock climbing and paddling clinics.

Guests will also enjoy music by local musician Mark McCay-Moran, food, premium gift bags, celebrity meet & greet, and giveaways. Throughout the day, sponsors will be hosting demos, and participants will be able to test-out most products on their outdoor adventures.

On Sunday June 12, we will host a service-oriented trail maintenance program with lunch included. Sponsors and products include: LOWA boots, LEKI trekking poles & chairs, Sea Eagle kayaks + SUPs, Farm to Feet socks, If You Care household products, Yelp Sacramento, Sports Basement, Good to Go camping food, Biolite stoves, CampEats camping meals, The Camp Kit camping packs, GoodPeople apparel, Cha Fine Teas, Frey Vineyards wine, and Lagunitas Brewing.

“We want this weekend to be a fun, inspirational experience for all,” says Sierra Advertising Director Ben Warner. “We created this event to simply get more people outside using the Sierra Club’s incredible Clair Tappaan Lodge as our base camp and to demonstrate product and equipment from our generous partners that can help people explore and enjoy the outdoors. Summer lodge guests also get to try-out cutting edge sponsored products and gear as part of our year-long demo center inititative.”


Saturday, June 11 @ 9AM: Guests will be welcome to sign up for the following activities at no charge.

  • Guided hikes, sponsored by Gateway Mountain Center and Headwaters Science Institute.
  • Flat water paddling clinics, including kayak and stand up paddle, sponsored by Sea Eagle kayaks and Tahoe Adventure Company.
  • Yoga classes, sponsored by Summit Lotus Yoga.
  • Rock climbing, sponsored by Gateway Mountain Center.
  • Complimentary morning muffins + coffee, sponsored by If You Care products.
  • Happy hour and fireside discussion with filmmaker & photographer Ian Shive and Sierra magazine Editor-in-Chief Jason Mark.

Lunch + dinner will be provided for a fee. After an enjoyable day of exploring the outdoors, relax with some refreshments and live music sponsored by LOWA. Don’t miss our delicious buffet dinner and s’mores party!

Sunday, June 12 @ 9AM: Volunteer Trail Service Project servicing a nearby trail. Tools and guidance provided. Bring your energy and together we’ll make a difference (includes lunch).

We’re quickly filling up, so reserve your spot today!

The Clair Tappaan Lodge, located near the Pacific Crest Trail in Norden, CA, is offering special event food and lodging packages at Enter WOW16 in the discount code field when reserving online. (or call 530-426-3632).


About Sierra Media

Sierra Media is the flagship channel of Sierra Club’s communication platform, with over 4.5 million monthly touchpoints through print, tablet, digital, mobile, social media, and events. Partners can align their brand with our audience through advertising programs, signature sponsorship opportunities, custom event activations, digital sponsorships, innovative programming, and social media integration.

About the Sierra Club

The Sierra Club is America’s largest and most influential grassroots environmental organization, with more than 2.4 million members and supporters nationwide. In addition to creating opportunities for people of all ages, levels, and locations to have meaningful outdoor experiences, the Sierra Club works to safeguard the health of our communities, protect wildlife, and preserve our remaining wild places through grassroots activism, public education, lobbying, and litigation. For more information, visit