Sierra Magazine's Fine Photography Features Earn Two Maggie Awards

For Immediate Release May 2007
For editorial information contact:
Debra Jones at (415) 977-5625 or email: debra.jones@sierraclub.org
For advertising information contact:
Kristi Rummel at (608) 435-6220 or email: kristi.rummel@sierraclub.org

Sierra Magazine’s Fine Photography Features Earn Two Maggie Awards

San Francisco, CA – SIERRA, the national magazine of the Sierra Club, was honored this year by the Western Publications Association with two Maggie awards. In the tradition of Ansel Adams, Eliot Porter and Galen Rowell, SIERRA and the Sierra Club have long been associated with fine photography. So it was not surprising that the January/February 2006 issue was recognized for “Photography of Hope,” a celebration of Sebastiao Salgado’s striking black-and-white photographs of Galapagos wildlife.
The awards for Best Series of Editorial Photographs/Consumer and Best Black & White or Two-Color Editorial Layout/Trade & Consumer were accepted by Martha Geering, art director and Paul Rauber, senior editor at the awards ceremony in Los Angeles, California.

“SIERRA’s 1.3+ million* readers are photography enthusiasts with almost half using cameras, both SLR and digital to capture their favorite wilderness destinations and activities every year,”according to Kristi Rummel, national advertising director. “So SIERRA’s editorial regularly showcases high caliber photo spreads such as the Salgado piece that was honored. We respond to the interests of our readers.”

SIERRA was also a finalist in three other Maggie categories:
Best Public Service Article: “Going for Broke,” by Marilyn Snell, May/June 2006; Best Series of Editorial Illustrations: “Two Time Losers,” a September/October 2006 story illustrated by Victor Juhasz; Best Magazine Covering Politics and Social Issues: September/October 2006 issue which included “Shanghai by Bike,” by Bill Donahue; “Two Time Losers” by senior editor Paul Rauber; “Fall Fashion” by senior associate editor Jennifer Hattam; “My Low-Carbon Diet” by Seth Zuckerman; and an interview of Al Gore by Pat Joseph.

The Maggie awards were presented on April 27 by the Western Publications Association in Los Angeles, California. The association represents publications west of the Mississippi. Nearly 2,000 entries from more than 450 magazines competed for the awards.

September/October 2007 Issue: Space Close July 9; Materials Close July 13
Oceans photo gallery and a special feature on kids on the loose with digital cameras.

January/February 2008 Issue: Space Close November 5; Materials Close November 8
“Birdwatching” special section for birding enthusiasts written by Dr. Eldon Greij, noted ornithologist and founder of Birder’s World magazine.

According to our October 2004 MRI Subscriber Study, SIERRA readers actively pursue photography to support and enhance their interests and activities in the outdoors.

SIERRA READER DEMOGRAPHIC PROFILE**
Male/Female: 44/56 Median Age: 50
College Educated: 83% Median HHI: $67,885

SIERRA READERS AS PHOTO ENTHUSIASTS***
Owns a 35mm SLR: 76% Engages in photography: 46%
Owns a tripod: 45% Owns a digital camera: 44%
Birdwatchers: 36% Owns memory cards: 34%
Owns accessory lenses: 32% Owns a digital printer: 25%

** 2006 MRI Doublebase Study
*** 2004 October MRI SIERRA Subscriber Study
ABOUT SIERRA:
A bimonthly, our on-line media kit is available at www.sierraclub.org/sierra/mediakit.
SIERRA is published by the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with more than 760,000 members nationwide. In 1893 the organization issued the first Sierra Club Bulletin, which became SIERRA in 1977. The bulk of SIERRA’s paid circulation comes from readers who spend an average of $36 for membership in the Sierra Club. A recent study found that SIERRA readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, SIERRA reaches a total audience of more than 1.3 million* people.
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