Press Releases

Sierra Scouts Summer Market for the “Greenest” Products

SIERRA’s Editor-in-chief Bob Sipchen and “Mr. Green” will be scouting Summer Market for the latest in “green” products and business practices to highlight in a future issue of SIERRA.

For editorial information contact:
Bob Sipchen at (415) 977-5542 or
For advertising information contact:
Kristi Rummel at (608) 435-6220 or

For Immediate Release, July 31, 2008

Sierra and “Mr. Green” Scout Summer Market for the “Greenest” Products and Practices

San Francisco, CA—The Sierra Club’s national magazine, SIERRA, brings its authority and leadership in the sustainability movement to Outdoor Retailer Summer Market 2008. Columnist Bob Schildgen, better known as “Mr. Green,” will be introduced to exhibitors and retailers seeking direction in their efforts to manufacture products and do business in a more sustainable way.

SIERRA’s Editor-in-chief Bob Sipchen and “Mr. Green” will be scouting Summer Market for the latest in “green” products and business practices to highlight in a future issue of SIERRA. To encourage exhibitors and retailers to share their efforts towards more sustainable products and practices, Mr. Green will spend time on Saturday, August 9 from 9-11am and 2-5pm and on Sunday, August 10 from 9-11am and 1-5pm at SIERRA’s Booth # 23032.

See if you can stump “Mr. Green” with your questions and while at the booth enter SIERRA’s show raffle to win a signed copy of his popular new book, “Hey Mr. Green!” Share your latest “green” products and business practices for possible coverage in a future issue of SIERRA.

SIERRA’s audience of more than 1.169 million readers has been recognized by MRI’s Fall 2007 study as the most influential among the more than 200+ titles measured. According to Magazine Publishers of America (MPA), these influential Americans are politically and socially active, well-informed and trusted for their opinions on a variety of products and services. Representing only one in ten consumers – approximately 21 million Americans – Influentials turn to magazines for the information they need to make their own personal buying decisions, and to make recommendations.

No other group of consumers is going to act on an advertiser’s message and influence others like the members of the Sierra Club. Exhibitors who want to be leaders in the sustainability movement reach these influential consumers best through SIERRA, the “greenest” magazine in the outdoor industry.

In recognition of programs to get youth outdoors like Inner City Outings, Building Bridges to the Outdoors, Sierra Student Coalition and many more on the national and local level, Sierra Club was a recipient of the 2008 OIA Ambassador of the Year Award at Winter Market earlier this year. SIERRA’s September/October “Cool Campuses” Annual issue will be arriving in readers’ homes and on newsstands a few weeks after Summer Market ends. The importance that the outdoor industry places on getting youth outdoors has been a constant value of Sierra Club for more than a century and is reflected in SIERRA’s editorial.

The Sierra Club invites outdoor industry members to help support Sierra Club, at no cost, by signing up for Hotmail’s “I’m making a difference” and designating Sierra Club as your non-profit of choice by going to And, The Walking Company’s 200 stores are supporting Sierra Club during their “Think Smart, Be Planet Friendly” promotion July 17-August 27, 2008 where 10% of any in-store purchase made by Sierra Club members or supporters will be donated to Sierra Club with a special coupon that can be downloaded from this website This is the launch of PlanetWalkersTM by Simple — eco-friendly shoes! Register in the sweepstakes to win one of four smart “fortwo” vehicles by Mercedes at For more information, contact Johanna O’Kelley, Sierra Club’s Director of Licensing & Cause-related Marketing at

Go to to view the July/August 2008 issue online. Go to for our online media kit. A bimonthly, SIERRA is published by the Sierra Club, the oldest, largest, and most influential grassroots environmental organization in America, with 713,000 members nationwide. In 1893 the organization issued the first Sierra Club Bulletin, which became SIERRA in 1977. The bulk of SIERRA’s paid circulation comes from readers who spend an average of $36 for membership in the Sierra Club. A recent study found that SIERRA readers consider the magazine to be the number-one benefit of club membership. With multiple readers per copy, SIERRA reaches a total audience of more than one million readers.
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