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Contact: Merideth Sullivan
True North PR
SIGG Joins the PCB Spring Break Beach Party
Panama City Beach, FL. – As thousands of college co-eds from all over the country flock to Panama City Beach, FL for sun and fun at spring break, SIGG, world leader of premium water bottles will be there to help them stay hydrated â€“ no matter what their beverage of choice may be!
SIGG has joined with General Motors / Axis which has sponsored and built the Axis Beach Zone at Panama City Beach â€“ the largest spring break destination in the US.
SIGG’s partnership within this huge college event will dramatically increase their brand awareness among 18- 23 year olds. â€œWe’re seeing a growing demand for SIGG bottles, particularly amongst young people who respect the functionality and the fashionability of SIGGs.â€ said Steve Wasik, president of SIGG USA. â€œWith over 100 different cool designs & colors, SIGG has something for everyone.â€
SIGG will be putting bottles in the hands of over 5,000 students at the â€œAxis Beach Zoneâ€ in front of the Boardwalk Beach resort where over 12,500 spring breakers will spend their vacation. This promotion, which runs every day for 21 days in March, features lots of giveaways, entertainment and games like â€œRage Ballâ€.
After a long day of tanning and playing on the beach, spring breakers can refresh, rehydrate and refuel in this Axis oasis center where they will find a rejuvenation station to fill their SIGGs with ice cold filtered water.
Recent news reports have raised concerns over using hard plastic (Lexan) drinking bottles due to leaching of dangerous chemicals. When it comes to drinking containers, SIGG water bottles are a healthy choice since they are made from a single piece of pure aluminum with a water-based baked on liner that exceeds FDA requirements for safety. These lightweight, durable bottles are virtually unbreakable and can be used with virtually any consumable liquid – good news for the Spring Break crowd!