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Press Releases

SimplyBiotix® Launches New Probiotic Powder, Gutsy™

Gutsy Provides On-The-Go Digestive and Immune Health for Travelers and Outdoor Athletes

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Bethesda, MD – January 16, 2018 


SimplyBiotix, a line of everyday, family-driven probiotics, is excited to announce the immediate launch of their most innovative probiotic yet, Gutsy™.

Gutsy provides digestive and immune health support by combining probiotics and vitamin D in a sugar-free, fast-melt Berry Burst powder that simply dissolves on your tongue with no water required. This unique delivery system makes it perfect for those who hate swallowing pills, are always on the go, have kids or simply want to take something that tastes good.

“Our gut is the center of our wellbeing and how we take care of it has a significant impact on our overall health,” said SimplyBiotix Brand Director Kathy Lomotan. “We created Gutsy because we know that choosing the right probiotic for you and your family can feel overwhelming, but it doesn’t have to be. Our goal with this new product is to show consumers – and their families – just how easy [and tasty] proper gut health can be.”

Unlike many probiotics, Gutsy is designed so that the 3 billion colony forming units (CFU) of two clinically-researched strains will be alive through expiration (not just at the time of manufacture) and it’s allergy-friendly with no soy, gluten, GMOs, peanut/tree nuts, eggs, dairy or sugar.

Currently exclusively available for purchase through Amazon, SimplyBiotix is encouraging all to start the New Year off by taking control of their gut and immune health.

“Probiotics continue to be one of the most notable health and wellness trends,” concluded Lomotan. “More than ever, consumers are learning about the importance of proper gut health and are looking for a convenient, relatable product to get it in check.”

SimplyBiotix is a new product line owned by, and is a registered trademark of Healthy Directions, LLC, a leading marketer of a broad range of superior quality nutritional supplements.

“I am deeply proud and appreciative of the passion and creativity that the SimplyBiotix team has put into product development and launch,” said Healthy Directions President Ben Teicher. “This is an important step for our company as we work to access a younger demographic with a relevant product that everyday experts and consumers support.”

Interested consumers can receive a free Gutsy sample by signing up for the brand’s e-newsletter through their website. Gutsy is intended for adults and children over four years old. Each package is a 30-day supply and retails for $24.99. For more information, visit or email Ally Hopper at

About SimplyBiotix

SimplyBiotix is a line of high quality, family-friendly probiotics for those who are constantly on the go, but have the desire to live and instill a healthy lifestyle. As a team of young professionals, parents and simply busy humans, SimplyBiotix understands that making your health top priority can be tough; and that’s why their mission is to help you and your family “take care” with effective, daily wellness solutions. The SimplyBiotix line consists of four different probiotic products, all created with the latest, most innovative delivery systems and strains to support a variety of digestive, immune and oral health needs. For more information, visit

About Healthy Directions

Healthy Directions, LLC, a direct-to-consumer retailer and leading health publisher of doctor-formulated nutritional supplements and skincare products, is dedicated to helping people lead healthier, happier lives. Healthy Directions provides expert guidance and advanced nutritional supplements from some of America’s most knowledgeable and highly respected integrative- and alternative-health doctors including Julian Whitaker, MD, Dr. David Williams, Stephen Sinatra, MD, Aaron Tabor, MD, Drew Sinatra, ND, Richard Wurtman, MD, and Joseph Pergolizzi, Jr., MD.


Simply Biotix