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Press Releases

SITKA Opens Retail Store in Bozeman, Montana

SITKA proudly introduces their first retail store, the SITKA Depot

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BOZEMAN, Mont. (April 8, 2021) – SITKA, the leader and pioneer in performance hunting apparel, has announced the opening of its first experience center, the SITKA Depot. The 3,000-square-foot retail store will offer a full SITKA-brand experience, including seasonally themed educational seminars, community events, and a full lineup of the company’s performance-driven gear.  

The store is located adjacent to the SITKA headquarters, near I-90 and North Rouse Avenue, in Bozeman, Montana. Visitors will have the opportunity to shop SITKA’s extensive product line, including technical hunting apparel designed for any hunting experience as well as lifestyle gear designed for everyday use. 

Coming soon, the store will also feature a Revive and Repair shop focused on keeping SITKA product in the field longer. Gear received will be assessed by an onsite team of experts who will advise repairability and cost. Although onsite repair isn’t guaranteed, SITKA is committed to maximizing the life cycle of its products. 

“SITKA is built on a commitment to enhance the full life experience of the hunter and our first retail store is an opportunity to expand on that principle.” said Jonathan Hart, SITKA founder. “Customers will not only have the opportunity to build custom systems that work for their style of hunting, but also connect with others who share the same passion for the hunting life.”

The SITKA Depot is staffed by a team of experienced outdoor enthusiasts and hunters. Equipped with a wealth of firsthand knowledge, the Depot staff will leverage their technical expertise to help visitors make informed purchasing decisions. 

“Our celebrated, in-house customer service team is well known for their ability to make product recommendations based on their own in-the-field hunting experiences,” said Nick Morales, SITKA’s Retail and Consumer Services Leader. “Likewise, the store staff will offer field-proven gear suggestions to anyone who visits the store.”

While the Depot is open for business, current events have postponed the store’s grand opening event and seminars until a later date. More details to follow.  

To learn more about the SITKA Depot and stay up-to-date with the latest news on the grand opening, please visit


SITKA, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the life experience of the hunter and for its support of healthy ecosystems and wildlife populations. SITKA products work together in systems, and each piece is designed and tested rigorously in both the lab and the field. SITKA is owned by W.L. Gore & Associates, an advanced materials company well known for Gore-Tex™ fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Go to to learn more about how SITKA enhances the full life experience of the hunter. 

Media Contacts:
Trey Robinson, Backbone Media
(970) 331-0369 ext. 1181