Ski Magazine & Warren Miller Entertainment, Part Of Active Interest Media’s Mountain Group, Appoint Veteran Staff Into Lead Management Roles
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Boulder, Colo. – January 28, 2020 – Active Interest Media (AIM, www.aimmedia.com) announced key promotions for its Mountain Group, which consists of leading industry brands SKI Magazine, Warren Miller Entertainment (WME), and the Fly Fishing Film Tour (F3T).
Fiachra ‘Fig’ Stokes will assume the role of General Manager, lending his operations and financial oversight to the group. Fig joined WME 16 years ago as a Tour Manager for the annual Warren Miller Film Tour. He has been overseeing all operations and distribution for Warren Miller Entertainment for over a decade.
With the addition of Fig’s leadership, AIM will promote three Managing Directors to lead content, partnerships, and marketing efforts across the brands.
Longtime producer Josh Haskins will take on a broader role as Managing Director of Content for WME, SKI, and the F3T. Josh started in the field with Warren Miller 20 years ago. His tenure and experience will assist SKI in driving initiatives to become a more diverse multimedia brand with the direction and support of veteran editor and Content Director Sam Berman and the SKI mag staff.
Ginna Larson will take the lead as Managing Director of Partnerships, bringing her deep endemic brand, tourism, and resort relationships along while growing new business and leading sales efforts across SKI, Warren Miller, and the F3T.
Assuming the role of Managing Director of Marketing, Jessica McGee will lead an integrated marketing team that will bring more comprehensive support and collaboration across all Mountain Group brands. Along with her talented team of brand marketers, Jess and team will create greater opportunities for more dynamic campaigns, events, content, and audience reach.
“I can’t think of any other people who understand the goals of these brands more,” said Andy Clurman, President & CEO of Active Interest Media. “I’m excited to appoint these key roles to staff who have proven themselves over the years to be excellent leaders and brand advocates for SKI and Warren Miller and bring new opportunities to clients and our audiences.”
Going into Outdoor Retailer + Snow Show this week in Denver, AIM is excited to announce the new leadership for SKI, Warren Miller Entertainment, and the F3T. To contact our team or to make an appointment at the Outdoor + Snow Show, contact us below.
Partnerships | Ginna Larson, glarson@aimmedia.com, 303.859.7276
Content | Josh Haskins, jhaskins@aimmedia.com, 303.882.0916
Marketing & PR | Jessica McGee, jmcgee@aimmedia.com, 303.253.6425
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About SKI Magazine and Active Interest Media’s Mountain Group
SKI Magazine, established in 1936 and the go-to resource for gear, resort, and travel destination information, and Warren Miller Entertainment, the most successful adventure-film company in history, make up Active Interest Media’s Mountain Group. In addition to those marquee brands, the Mountain Group offers online courses as part of AIM’s Adventure University and partners with key snowsports industry clients to provide strategic marketing solutions through AIM’s own agency, Catapult Creative Labs, and AIM Studios, AIM’s in-house production company dedicated to digital video.
About Warren Miller Entertainment
Warren Miller Entertainment has been a pioneer in action sports cinematography since 1949. It’s 70th feature film “Timeless” debuted in the fall of 2019. Warren Miller Entertainment is the leader in snow and adventure sports production, stock footage, event experiences, and four-season content solutions for sponsors, clients, and athletes, and is a division of Active Interest Media, based in Boulder, Colorado.
About Active Interest Media
One of the world’s largest enthusiast-media companies, Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI, Vegetarian Times, Sail, Old House Journal, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—reach more than 39 million people in 85 countries. AIM also operates thriving B2B platforms, online universities, and retail events. Core competencies include lead generation, marketing services (through its in- house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history; IDEAFit, the world’s leading organization of fitness and wellness professionals; and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
