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Boulder, Colo. (February 11, 2010) â€“ SkirtSports, inventor of the original fitness skirt and leader in the women’s fitness apparel industry, has signed Los Angeles-based SnL Communications as its public relations agency of record effective February 1, 2010.
â€œSkirtSports products lend inspiration, fun and style to the daily activities of women everywhere and we are thrilled to partner with SnL to further communicate this message,â€ says Nicole DeBoom, CEO and founder of SkirtSports. â€œFive years ago, our company launched a fitness skirt revolution and we now develop fitness apparel across all categories including running, walking, cycling, triathlon, swimming and beyond. We are confident that SnL’s experience in the fitness and outdoor markets will help take us to the next level.â€
Since its 2005 inception, SkirtSports has experienced a steady growth in sales and consumer awareness and most recently launched its fall 2010 collection to retailers, the largest to-date. During the month of January, partial proceeds from the brand’s online sales at www.skirtsports.com benefited the Haiti Relief Fund.
â€œSkirtSports is a dream client; they are dedicated, passionate and most of all, extremely fun,â€ notes Staci Levine, partner of SnL Communications. â€œNicole is a tremendous leader and her first-hand experience as a professional triathlete allows her to create apparel that is not only extremely functional and performance-based, but beautiful.â€
For additional information on SkirtSports including its series of SkirtChaser5K races, please visit www.skirtsports.com.
SkirtSports is a women’s fitness apparel brand designed for runners, cyclists, triathletes, tennis players, swimmers, walkers and everyday fashionistas who want to add some extra inspiration, style, and fun to their daily workouts and lives. Based in Boulder, CO, SkirtSports launched in 2005 by professional triathlete Nicole DeBoom. In fact, Nicole designed the first-ever women’s running skirt and won the Ironman Wisconsin wearing a home-sewn prototype skirt that she had created. For more information about SkirtSports products, retailers or the SkirtChaser5K race series, please visit www.skirtsports.com.
ABOUT SNL COMMUNICATIONS
Based in Los Angeles, SnL Communications leverages its understanding of the fashion and action sports industries to distinguish its clients’ brands. SnL develops customized public relations programs based on the needs of each client that are created using a proactive, creative and decisive approach. From editorial focused programs to full-service marketing strategies, SnL helps build brands through extensive media coverage and strategic planning. For more information, please visit www.snlc.net.