SKORA Unveils BASE and FORM High-Performance Running Shoes
Focused on superior design and innovation, SKORA’s debut product line goes to retail
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Portland, ORâ€“ Focused on crafting the best running shoe ever, SKORA rolls out the revolutionary BASEand FORM zero-drop performance running shoes in early 2012.
SKORA builds each shoe on their custom R01 platform including the anatomically correct REALFITâ„¢ last. Designed to fit like a â€˜second skin’, the R01 mimics each of the foots many contours as it moves. With a zero-drop (no heel rise) midsole/outsole and a curved profile in both the forefoot and heel SKORA’s performance running shoes allow for natural movement allowing you to â€œRun Realâ€.
â€œSKORA was founded with a true passion for running and a commitment to excellence in product and performance. The BASE and FORM truly are the best running shoes ever, and we’re so excited to finally be sharing them with our customers,â€ said David Sypniewski, Founder and CEO of SKORA Running.
BASE ($125) is an innovative synthetic option offering high tensile stretch mesh sockfit upper and SKORA’s distinctive X-strap closure system. Minimal upper overlays, and durable mesh construction provide a lightweight, full-foot fit with or without socks. Available in blue and silver, men’s size 8-12.
FORM ($195) is a full leather performance running shoe with optimal fit and maximum running function. PittardsÂ®Armor-TanÂ® Goatskin leather and WR100XÂ® Sheepskin leather lining promote breathability and durability. Pittards leathers are remarkably soft and supple, and remain so even after getting wet, for a luxurious and comfortable feel. With asymmetrical lacing, and secure, wrap-around tongue construction, the FORM wears like a second skin. Available in black and natural, men’s size 8-12.
Key features and 10 Real Differences:
1 ZERO-DROP is defined as no differential in the midsole/outsole height from heel-to-toe keeping movement natural and biomechanically correct.
2 MINIMAL CUSHIONING ensures better ground-feel and allows the foot and body to work in unison.
3 ASYMETRICAL LACING provides optimal fit increasing comfort.
4 STITCH-DOWN CONSTRUCTION eliminates extra seams and stitching inside the shoe for improved fit and comfort with or without the sockliner.
5 ANATOMICAL LAST with an asymmetrical last shape with curved bottom profile, wider toe-box and larger ball girth volumes provides the most natural fit.
6 CURVED OUTSOLE FOREFOOT PROFILE mimics foot shape and encourages natural medial to lateral roll.
7 CURVED OUTSOLE HEEL encourages natural heel movement.
8 CONCAVE OUTSOLE FOREFOOT fits natural foot shape and provides a more natural ground feel.
9 NO HEEL COUNTER, a lack of reinforcement allows for optimum fit and comfort in all degrees of motion.
10 ELASTIC HEEL STRAP enables personal fit and customization for maximum comfort and performance.
About SKORA: Based in Portland, Oregon, SKORA builds shoes that encourage biomechanically correct running performance with minimal interference. Founded in 2008, SKORA is built by runners, for runners. SKORA footwear lets people run naturally. â€œRun Realâ€ is our philosophy and we stand by it. For more information on SKORA visit www.skorarunning.com or contact Caitlin Welter, Terra PR. 307-733-8777, email@example.com.