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For Immediate Release
The Walton Works
Skratch Labs Partners with USA Climbing
Company brings all-natural hydration solution to one of the country’s fastest growing sports.
Boulder, CO (January 14, 2014) – Skratch Labs announced today that it will become the official Sport Beverage Sponsor of USA Climbing. The Boulder-based company is proud and excited to work with USA Climbing and will bring their years of in-the-field experience keeping the world’s best athletes hydrated and happy while training and competing to the climbing world.
The company’s decision to work with USA Climbing was due to the unexpected success their products have had throughout the close-knit climbing culture. “We started noticing a lot of love for Skratch from some of the best climbers in the world, so while this partnership may have been unexpected a year or two ago, today it’s a no brainer for us.” said Jay Peery, the company’s Director of Sales and Marketing. USA Climbing CEO, Mary-Clare Brennan, added, “This is a partnership between a company and a sport that are that are both growing extremely rapidly. We’re very pleased that Skratch Labs sees the potential in the sport of climbing and look forward to a terrific relationship in support of our athletes.”
Skratch Labs looks to continue to bring change to the quickly growing sport by altering the way climbers fuel their bodies both in training and competition. In addition to their all-natural hydration products, Skratch Labs founders Dr. Allen Lim and Chef Biju Thomas have written two cookbooks, The FEED Zone and FEED Zone: Portables, both extolling the virtues of eating real, unprocessed food whenever possible. Longtime professional climber Matt Segal said switching to Skratch Labs drink mix and real food has made a huge difference. “Not only does it work better, but it tastes really good as well. That goes a long way in my book,” he said.
While Skratch Labs hydration products were originally developed for professional cyclists competing in the Tour de France, they will work for anyone with an active lifestyle. “It’s pretty simple, actually. Our hydration products are designed to keep a person performing at their best during any kind of exertion, not just one specific sport. Sweat is sweat and you need to replace both the fluid and electrolytes you lose, no matter what you’re doing to lose them,” said Dr. Lim, continuing that, “Climbing is hard work, you have to fuel your body with good stuff in order for it to perform.”
About Skratch Labs
Skratch Labs was born out of a need to solve the problem of gut rot and flavor fatigue among athletes. The Skratch Labs Exercise Hydration Mix, is an all-natural sports drink with fewer calories, more electrolytes and is flavored only with real fruit. “It’s not rocket science, real is better,” said Skratch Labs founder Dr. Allen Lim who started making the drink mix from scratch in his own kitchen to solve the stomach issues of the pro-cyclists he’s trained for fifteen years. Word quickly spread about what came to be known in the pro-peloton as “Secret Drink Mix” and Skratch Labs was born.
About USA Climbing
USA Climbing is the recognized National Governing Body of Competition Climbing in the United States and is based in Boulder, CO. USA Climbing hosts more than 200 climbing competitions each year. USA Climbing is a 501(c)3 not-for-profit organization. www.usaclimbing.org.