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Skratch Labs To Be Official Hydration Supplier to Slipstream Sports
Boulder, CO (April 15, 2014) – Skratch Labs announced they will begin supplying all hydration products to Slipstream Sports. Skratch Labs is excited and honored to help keep some of the world’s best athletes hydrated during some of the most intense conditions in sports. The all-natural sports drink replaces everything lost sweating without any additional chemicals, preservatives or artificial ingredients that can frequently impede hydration as well as upset athlete’s stomachs.
The online nutrition subscription company TheFeed.com is the team’s Official Nutrition Supplier and has worked with Skratch Labs since its inception, so the partnership with the team is a natural fit. “The partnership was born out of the great work we’ve done with TheFeed.com and Skratch,” said Matt Johnson, owner of TheFeed.com and President of Slipstream Sports. “We’re excited to take the next step and create a formal partnership between one of our top suppliers of TheFeed.com and the team.”
While Skratch Labs has only existed as a company since 2012, two current employees were riders on early Slipstream teams. Jason Donald, current Manager of Dealer Relationships, and Ian MacGregor, current Skratch Labs CEO, raced for the team in the 2006-2009 seasons. “It’s great to see it all come full circle and to now be an official supplier of the team is exciting for us,” said MacGregor. “We’re still a very small company, just like Slipstream used to be a very small team. Now they are one of the biggest and best teams in the world and we are proud to be part of their success.”
About Skratch Labs
Founded on the philosophy that real food is the best source of nourishment, Skratch Labs has revolutionized the way people think about fuel and hydration for activity and recovery. Using science and real world practice, Skratch Labs has created a wide range of all natural fruit hydration drink mixes serving human needs from sport to medical. Skratch Labs’ hydration drink mixes taste great and optimize performance and well being.